Drive innovation and co-create user-centered solutions
Put human needs at the forefront of your development projects by adopting a set of practices, tools and principles that answer the questions: for whom and why? With Design Thinking, you promote an approach that focuses on "how to improve the lives of my users" rather than "how to sell more to my customers". Thus, you allow your organization to stand out in the market, faster and better, by reconciling the three components of innovation: desirability, viability and feasibility.
Design Thinking is an approach that is resolutely focused on action, operational implementation and the testing of ideas to identify ways to add value for users.
Is it for you ?
Director, Team Manager, PO, Project Manager, IT Project Manager, Business Analyst, Solution Architect, Continuous Improvement Consultant, Organizational Development Consultant, Organizational Transformation Consultant, Customer Experience Consultant
Prerequisite
None.
What You'll Walk Away With
- ✓ Understand and apply Design Thinking principles to solve complex problems
- ✓ Identify real user needs through an empathetic approach
- ✓ Generate innovative ideas using structured ideation techniques
- ✓ Prototype and test solutions quickly with stakeholders and users
- ✓ Foster collaboration and collective intelligence to drive innovation
Training content
With this training, you will promote a transversal and participative approach, triggering collective intelligence. You will be able to promote the emergence of innovative and original solutions, whether for internal or external use. You will know which tools, processes and, above all, the mindset are conducive to creating value for the end user. You will have the tools in hand to favor an empathetic approach that goes far beyond responding to a set of specifications.
An opportunity to try to model the unexpected and make fruitful discoveries.
1 What is Design Thinking
- the promise of Design Thinking's impact
- The mindset of clarifying a complex problem to identify unmet customer or user needs.
- The essential tools of the clarification phase
2 How to optimize the ideation phase
- the right mindset for the ideation phase to imagine creative solutions that are perfectly aligned with the clients' needs
- the essential tools of the ideation phase
3 How to succeed in the prototyping and experimentation phase
- the right mindset for the prototyping and experimentation phase to concretize and test solutions with stakeholders and clients/users
- the scientific basis for prototyping
- activities for prototyping and testing hypotheses
📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
