During this training session and as realistically as possible, you will be called upon to identify the opportunities and challenges of an employer branding project, to diagnose the employee experience, and to propose the necessary measures to optimize your company's performance in this area of expertise.
In this respect, you will be asked to define the Employer Value Proposition (EVP) and to develop a guiding idea that will act as a common thread to ensure the alignment of the entire company from an HR and communication perspective.
Finally, you will develop a dedicated deployment strategy to serve internal and external purposes.
Throughout the training session, you will, also, have the opportunity to compare your own business standing with the practical activities you have been exposed to.
Duration
3 days
Schedule
See training dates for details
Regular fee
$1,435
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$1,290
Objectives
By the end of this training, the participant will be able to apply the steps of an employer branding creation process, aimed at attracting and retaining the best talent across their company.Targeted audience
Human Resources Department; Marketing, Communication and Branding Department; and Operations and Organizational Development Department.Prerequisite
None.
Course architecture
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| By the end of this unit, participants will be able to define the project. |
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Associated Knowledge: The objectives, limits, scope of work, project work team and relevant stakeholders.
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| By the end of this unit, participants will be able to collect relevant data. |
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Associated Knowledge: The constraints, context, competition for employment, perceptions and employee experience.
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| By the end of this unit, participants will be able to identify the potential challenges and key factors influencing the project. |
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Associated Knowledge: The strengths, weaknesses, opportunities, threats and gaps.
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| By the end of this unit, participants will be able to formulate several possible solutions. |
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Associated Knowledge: The guiding idea and high-level solutions.
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| By the end of this unit, participants will be able to formulate general recommendations stemming from the guiding idea. |
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Associated Knowledge: The mission, vision, values, employee experience, work environment and condition, and internal and external communication.
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| By the end of this unit, participants will be able to design a dedicated action plan. |
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Associated Knowledge: The action plan and its components.
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| By the end of this unit, participants will be able to describe the desired employee experience. |
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Associated Knowledge: The tangible and intangible benefits, and differences in perceptions, tools and practices.
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| By the end of this unit, participants will be able to outline the Employer Value Proposition (EVP). |
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Associated Knowledge: The persona, prototype, and employee and company impact.
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| By the end of this unit, participants will be able to define the deployment strategy. |
| Associated Knowledge: The internal and external strategy, ambassadors and communication plan. |
Pedagogical details
Training architecture
Complex case study to be tackled in the framework of a workshop. Transfer of knowledge into one’s workplace.
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
3 days
Schedule
See training dates for details
Regular fee
$1,435
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$1,290
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote