A brand specialist and graphic designer by training, Pierre is known for his ability to oversee multidisciplinary design and creative teams in a wide variety of contexts. His active listening and strategic insight have allowed him to lead many complex and sometimes sensitive branding projects.
For more than 20 years, Pierre worked at Cossette as a partner and as Vice-President of Creation for its branding and design division. Upon his departure from Cossette, Pierre spent time working as Vice-President of Creation for a major manufacturing firm in the field of fashion and decor. There, he led an in-house team of about 50 designers.
In 2014, with two long-time acquaintances, he founded BrandBourg, a firm specializing in brand creation and repositioning.