CM116
Essential knowledge

Business copywriting: making your writing more effective and impactful

Improve your writing at work.


Knowing how to write a quality professional document is no easy task. It's important to invest your energy if you want to make the difference between sowing doubt and informing effectively, between putting off and convincing! This dynamic course includes activities to help you structure your text correctly, write clear sentences, choose appropriate vocabulary and correct anglicisms. By the end of the course, your texts will be sharper and more precise. You'll also be able to choose the form of text that best suits the circumstances or context. The Antidote application will be used for certain training activities.

Objectives

By the end of this course, participants will be able to write clear, effective professional documents.

Is it for you ?

Anyone wishing to improve their writing for greater efficiency and to arouse the interest of recipients.

Prerequisite

None

Content

While we exchange a lot of information orally, during meetings, phone calls or video-conferences, knowing how to write well in a professional context remains a valued skill. Firstly, because the written word remains, and secondly, because well-written documents avoid confusion, arouse interest and, ideally, encourage support. The key is to be able to write clearly and precisely, and to use the appropriate medium depending on the context, the intended purpose and the recipient. During this training on writing in a work setting, you will see how to analyze a text and how to structure it according to the goal. Although writing a memo does not follow the same rules as writing a report, it is still important to know and apply them to gain clarity and precision in all cases. Knowing how to write well at work facilitates understanding, contributes to the achievement of deliverables... and makes a good impression.

Learning Unit (LU) 1 • How to critically analyze text

LU Goal: By the end of this unit, participants will be able to critically analyze professional writing.

LU Summary Description:

As a team, you will analyze a text for structural errors, elements that generate confusion. As a group, you will review your findings and draw out rules to apply.

Key knowledge involved:

  • How to identify the structure of a text
  • How to organize content
  • What rules to apply for clear writing
Details + / -

LU 2 • How to structure a text

AU Goal: By the end of this unit, participants will be able to structure text.

LU Summary Description :

You will work in teams to plan the writing of a text in a step-by-step process.

Key Knowledge Implied

  • When and how to apply the rules for clear writing
  • How to use the Antidote application
  • What are the rules for past participle agreement
  • Why and how to get rid of anglicisms

LU 3 • How to choose the appropriate formula

LU Goal: By the end of this learning unit, participants will be able to choose an appropriate form of writing for the context.

LU Summary Description:

You will analyze different forms of writing (email, letter, note, report, minutes) and determine the contexts of their use.

Key Knowledge Implied:

  • What are the forms of writing, their characteristics andtheir contexts of use.

💡 Useful information

Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .

Duration
1 day
Schedule
9h to 16h
Regular fee
$540
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$485
Private or personalized training

Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

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Request in-company training

Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

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