This training will be useful if:
You are a manager and wish to implement a new company policy or roll out a new tool. You anticipate resistance from your employees. How can you mobilize them around the new policy?
You're a consultant with a mandate to change your client's management practices. You don't think everyone will be happy. How do you get everyone on board?
You're a Product Manager and you think a new product could enhance the catalog. You've done your market research and you're confident it will be a source of revenue. How do you convince management to trust you?
You're a marketing manager and need to announce a new offer to the general public. You want to attract customers. How do you trigger the first trial?
Duration
2 days
Schedule
9h to 16h
Regular fee
$995
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$895
Objectives of the training
At the end of this training, the participant will be able to create a story that moves a target group to action.Targeted audience
Executive, team manager, internal or external consultant, facilitator, speaker.Prerequisite
NoneTrainers
Upcoming information
Course architecture
Storytelling is designed to explain, convince and motivate. Drawing on both creative concepts and science, this communication practice can be applied in a variety of business contexts: successfully launching an offer, gaining support for a new standard, boosting team performance, attracting new investors or partners, and so on.
Business storytelling is more than just entertainment, it's an effective tool to help you achieve your objectives... by playing on emotions rather than reason.
Business storytelling is more than just entertainment, it's an effective tool to help you achieve your objectives... by playing on emotions rather than reason.
During this training, participants will see how storytelling uses emotions to humanize the brand and communicate its essence in order to provoke public support.
What is storytelling?
Multi-dimensional approach and application. How to develop an emotional approach rather than a rational one.
The main characteristics of storytelling and its challenges
- When to use storytelling
- Types of stories when to apply them
- Introduction to the Storytelling Framework: the 5 steps (objective, persona, stakeholders, 3 acts, narration)
Storytelling steps and exercises
Because users want more than price and features, storytelling as a tool to tell a story, share values... and differentiate from the competition.
The business objective and the story objective:
- The persona: the traditional approach vs. the storytelling approach
- Exercises: the persona of the sentimental object (warm-up); the persona in a business situation
- Internal and external stakeholders
- The organization in 3 acts with the CAR approach (Context, Action, Result) illustrated with examples.
Main knowledge involved
- Demonstration of empathy
- Ability to distinguish the problem from the solution and to identify the persona of the story
Apply what you have learned as a team and continuously improve
Or how to apply the key elements: the what, the why and the how.
Application of what has been learned:
- In teams, written exercise of each act: free format (Powerpoint, text, comic, illustration) - your only limit is your imagination!
- Each team presents its story and receives constructive feedback
- Each team uses the feedback to improve the story
Main skills involved
- Analysis and problem solving
- Active listening to identify the 3 acts
Pedagogical details
Training architecture
We advocate a mix of methods for this type of learning that solicits both analytical capacity and creativity. First, the lecture method will be used to present the theoretical and practical concepts. The participatory method is followed by the first exercises that invite the participant to reflect on a question and to share their answers in plenary. Finally, the experiential method allows the participant to put the concepts into practice through a case study. Please note: each participant is asked to bring an object that is important to them.
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
2 days
Schedule
9h to 16h
Regular fee
$995
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$895
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote