PA007
Marketing and customer relationship

Sales: turning every exchange into an opportunity

Turn your customer service into a growth driver


Imagine a team that no longer simply responds to customer requests (internal or external), but anticipates their needs, taking advantage of every exchange to strengthen the relationship. This is exactly what the “Sales: transforming every exchange into an opportunity” training course is all about. At the heart of this approach is active listening, the management of delicate situations and the art of saying no without compromising the relationship. Participants will learn how to position themselves as a trusted partner rather than a mere interlocutor. Each interaction is designed to become a lever of loyalty and growth for the organization. Being “customer-oriented” will no longer be a theory, but a daily reality, supported by teams who understand what's at stake and know how to transform challenges into opportunities.

Objectives

At the end of the course, your customer service team will be able to identify new customer opportunities and provide solutions in the form of customer benefits to close new sales.

Is it for you ?

All types of salespeople on the phone or remotely, customer service people, after-sales service people or anyone who wants to have an impact on their customer over the phone or by videoconference.

Prerequisite

None

Your benefits

  • Improve communication to build stronger and more effective client relationships
  • Identify client needs accurately using structured discovery techniques
  • Build value-based arguments to increase sales impact and relevance
  • Handle tense situations effectively while maintaining client trust
  • Apply skills through practical exercises and real-life scenarios
  • Content

    Kick-off :  

    • Présentation du programme et du parcours
    • Exemple d’e-learning pour donner envie
    • Présentation de la consultante et tour de table des participants
    • Session de Questions/Réponses
    • Recueil des attentes
    See more + / -

    Modules e-learnings :

    • Mieux communiquer
    • Creuser la demande
    • Argumenter en bénéfices client
    • Gérer les situations de tension

    Journée de session collective :

    • Être proche du client
    • Apports complémentaires et mises en pratiques des éléments vus en e-learning au travers de jeux, situations métier et hors-métier
    • Jeu du Grand Défi en équipe

    Matin :

    • Les bonnes pratiques pour être proche du client + mieux communiquer
    • Creuser la demande pour mieux comprendre les besoins clients (travail sur la forme et le fond)

    Après-midi :

    • Penser et formaliser son argumentation en bénéfices clients
    • Mieux gérer les situations de tension
    • Échanges sur vos situations.

    Notes

    kick-off (1h); 4 e-learnings “customer centricity” (2h); 2 group sessions (6h); Sales posture and techniques: 1 adaptive learning (1h); 2 e-learnings (1h); 1 group session (3h); 1 individual simulation with coach (1h)

    💡 Useful information

    Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .

    Duration
    4.5 days
    Schedule
    See training dates for details
    Regular fee
    $2,975
    Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
    $2,680
    Private or personalized training

    Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

    Request a quote

    Request in-company training

    Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

    Tell us more

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