How to boost cross-selling and increase customer loyalty!

In a changing sales environment where distance selling is becoming a must, this training course in 5E5S® techniques (5 inbound calls and 5 outbound calls) is designed for internal sales team managers looking to optimize the customer experience.
During the “Cross-selling: Acquire and build loyalty with the 5E5S® method” training course you'll develop the key skills and attitudes you need to excel in cross-selling, take your performance to the next level and improve your performance. You'll be equipped with the tools you need to acquire new customers, boost sales with your existing clientele, and propose high value-added solutions.

Is it for you ?

Key people who are in remote contact with customers and who need to strengthen customer relations, develop new customers and/or identify new opportunities to sell your products and services.

Prerequisites

None

What You'll Walk Away With

✓ Structure outbound calls using the 5S method to increase sales conversion rates
✓ Handle inbound calls effectively with the 5E approach to identify and expand customer needs
✓ Build tailored sales arguments to deliver relevant cross-selling opportunities
✓ Manage objections and secure agreements to improve closing performance
✓ Analyze customer needs and refine practices through role plays and personalized feedback

Training content

1 Preparing for the adventure!

In group: Kick-Off and presentation of the journey
Asynchronous exercise: presentation, your reality, your expectations!

2 mastering outgoing calls with the 5S technique!

E-Learning: Seduce from the outset, Probe needs, Submit your proposal, Overcome objections, Seal the deal
Group work: key elements for successful outbound calls. Knowledge transfer and role-playing during a distance sale
Asynchronous exercise: test your new approach

3 Be agile on an inbound call with the 5E techniques!

E-Learning: Initiate the dialogue, Study the real need, Broaden the proposal, Support the decision, Commit to the next step
In groups: build an approach to establish a real exchange to fully understand the reality and challenges of your contacts. Knowledge input and role-playing.
Asynchronous exercise: establish your customer analysis grid and the key questions to ask.

4 Mastering 5E5S concepts

In groups: review of concepts based on a quiz. Exchange of experiences with participants. Case studies.
Individual simulation: 30min face-to-face simulation and 30min feedback from your trainer.

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Keep in Mind

14 hours of blended learning: 10 e-learning modules (3h) / 3 half-day group sessions (9h) / 3 individual exercises (1h) / 1 individual simulation (1h)

📌 Practical information

Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.