Is your market saturated with numerous and aggressive competitors? Are your margins and growth prospects squeezed? Do you have growth challenges? Are your economies of scale shrinking? You're sailing in a Red Ocean! It's time for you to sail to the calmer waters of the Blue Ocean, full of unexplored business opportunities and growth potential, but without competitors! With this Blue Ocean strategy training, see how disruptive innovation will allow you to stand out with a commercially viable and value-added offer for the customer. The Blue Ocean strategy helps you identify how to reduce your costs while offering more value, how to bring value in a different way, how to reach out to non-customers... and give you years ahead of your competition by making your organization resilient and innovative.
Objectives
At the end of the training, participants will be able to identify a strategic market to stand out from the competition.
Is it for you ?
Business Executives & Executives, Innovation Managers, Marketing & Sales Professionals, Strategy Consultants, Entrepreneurs & Startups, Change Management Teams.
Prerequisite
Understanding of the basic principles of management, including business strategy, financial management, marketing, and operations.
Content
The Blue Ocean strategy is here to help you rethink your business strategy and, perhaps, challenge your market vision and positioning, in order to identify business territories that are free of competitors, but that are of value to the customer.
Who didn't envy Netflix when it launched its VOD service, or Apple when it released the first iPhone? With the Blue Ocean strategy, take stock of your situation, imagine where you could be, identify how to get there... and open a new path.
Module 1: The Basic Concept of Conventional Business Strategy
In this module, participants explore the essential foundations of business strategy, dive into the key principles that shape organizational success, and set the stage for the discovery of innovative strategies. Participants discuss the analogies between business strategy and the principles of war, drawing timeless and inspiring strategic lessons. They decipher the dynamic characteristics of contemporary markets and their challenges (price struggles, market shares, turbulence, profitability, etc.) that require a bold and innovative strategic approach to deal with uncertainty.
Details + / -
Module 2: How to Move from a Red Ocean to a Blue Ocean
Participants explore the choppy waters of conventional strategies with the highlighting of red oceans. They review the pitfalls to avoid and limitations of traditional competitive approaches.
- What is the Blue Ocean Strategy?
Participants demystify the Blue Ocean strategy and familiarize themselves with the essential principles of this approach to finally move away from the conventional strategy. They see how the Blue Ocean strategy can enable them to create new market spaces and define their own path to success.
- How do you find your Blue Ocean?
Attendees delve deeper into the opportunity of the Blue Ocean space on the Strategic Canvas and discuss the fundamental tools for migrating to a space free of competition. They will see how the Blue Ocean strategy can solve an existing issue in an innovative way, how to think differently about an existing issue, or how to identify and solve a completely new issue.
💡 Useful information
Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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