Is your market saturated with numerous and aggressive competitors? Are your margins and growth prospects squeezed? Do you have growth challenges? Are your economies of scale shrinking? You're sailing in a Red Ocean!
It's time for you to sail to the calmer waters of the Blue Ocean, full of unexplored business opportunities and growth potential, but without competitors!
With this Blue Ocean strategy training, see how disruptive innovation will allow you to stand out with a commercially viable and value-added offer for the customer.
The Blue Ocean strategy helps you identify how to reduce your costs while offering more value, how to bring value in a different way, how to reach out to non-customers... and give you years ahead of your competition by making your organization resilient and innovative.
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Objectives of the training
At the end of the training, participants will be able to identify a strategic market to stand out from the competition.Targeted audience
Business Executives & Executives, Innovation Managers, Marketing & Sales Professionals, Strategy Consultants, Entrepreneurs & Startups, Change Management Teams.Prerequisite
Understanding of the basic principles of management, including business strategy, financial management, marketing, and operations.Trainers
Course architecture
The Blue Ocean strategy is here to help you rethink your business strategy and, perhaps, challenge your market vision and positioning, in order to identify business territories that are free of competitors, but that are of value to the customer.
Who didn't envy Netflix when it launched its VOD service, or Apple when it released the first iPhone? With the Blue Ocean strategy, take stock of your situation, imagine where you could be, identify how to get there... and open a new path.
Module 1: The Basic Concept of Conventional Business Strategy
In this module, participants explore the essential foundations of business strategy, dive into the key principles that shape organizational success, and set the stage for the discovery of innovative strategies.
In this module, participants explore the essential foundations of business strategy, dive into the key principles that shape organizational success, and set the stage for the discovery of innovative strategies.
Participants discuss the analogies between business strategy and the principles of war, drawing timeless and inspiring strategic lessons. They decipher the dynamic characteristics of contemporary markets and their challenges (price struggles, market shares, turbulence, profitability, etc.) that require a bold and innovative strategic approach to deal with uncertainty.
Module 2: How to Move from a Red Ocean to a Blue Ocean
Participants explore the choppy waters of conventional strategies with the highlighting of red oceans. They review the pitfalls to avoid and limitations of traditional competitive approaches.
Participants explore the choppy waters of conventional strategies with the highlighting of red oceans. They review the pitfalls to avoid and limitations of traditional competitive approaches.
- What is the Blue Ocean Strategy?
Participants demystify the Blue Ocean strategy and familiarize themselves with the essential principles of this approach to finally move away from the conventional strategy. They see how the Blue Ocean strategy can enable them to create new market spaces and define their own path to success.
- How do you find your Blue Ocean?
Attendees delve deeper into the opportunity of the Blue Ocean space on the Strategic Canvas and discuss the fundamental tools for migrating to a space free of competition. They will see how the Blue Ocean strategy can solve an existing issue in an innovative way, how to think differently about an existing issue, or how to identify and solve a completely new issue.
Pedagogical details
Training architecture
A variety of pedagogical techniques will be used that encourage interaction, reflection and practical application of concepts, as follows: Interactive Presentations, Real-life case studies, Simulation Games, Group Workshops, Simulations.
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote