Duration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Objectives of the training
Be able to detect and list the relevant keywords for your activity on the web.Targeted audience
Communication and marketing team, e-commerce directors or managers, writers or content managersPrerequisite
- Knowledge of the basic principles of SEO - Have an existing website or choose one before the training on which you can apply the practical cases (your company's for example) The + : - Know the Google Search Console - Know Semrush or AhrefsTrainers
Course architecture
Introduction to keyword research
- Quick reminder of the importance of keywords in SEO
- The 3 types of keywords in search engines
- Understanding what search intent is
- Quick reminder of the importance of keywords in SEO
- The 3 types of keywords in search engines
- Understanding what search intent is
Identifying keyword opportunities from your site
- Extracting the right keyword opportunities
- Mapping keywords to target URLs
- Tools: Google Search Console
- Case study: apply these techniques to your site
- Extracting the right keyword opportunities
- Mapping keywords to target URLs
- Tools: Google Search Console
- Case study: apply these techniques to your site
Identify SEO competitors
- Direct competitors (same products/services)
- Editorial competitors (same theme/audience)
- Case study: apply these techniques to your site
- Direct competitors (same products/services)
- Editorial competitors (same theme/audience)
- Case study: apply these techniques to your site
Identify competitors' keywords
- Gap analysis
- Define commercial keywords
- Define informational keywords
- Case study : apply these techniques to your site
- Gap analysis
- Define commercial keywords
- Define informational keywords
- Case study : apply these techniques to your site
Defining root keywords
- Brainstorm and list keywords
- Generate root keywords
- Case study: apply these techniques to your site
- Brainstorm and list keywords
- Generate root keywords
- Case study: apply these techniques to your site
Generate new keyword ideas
- Finding untapped keywords based on root keywords
- Case study: apply these techniques to your site
- Finding untapped keywords based on root keywords
- Case study: apply these techniques to your site
Conclusion
- Presentation of a keyword research report
- Questions
- Questions
Pedagogical details
Training architecture
Each theoretical part has a concrete application in individual or in team under the supervision of the trainer.
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote