Objectives of the training
Be able to detect and list the relevant keywords for your activity on the web.Targeted audience
Communication and marketing team, e-commerce directors or managers, writers or content managersPrerequisite
Knowledge of the basic principles of SEO, have an existing website or choose one before the training on which you can apply the practical cases (your company's for example), the + : know the Google Search Consolek, know Semrush or AhrefsTrainers
Course architecture
- Quick reminder of the importance of keywords in SEO
- The 3 types of keywords in search engines
- Understanding what search intent is
- Extracting the right keyword opportunities
- Mapping keywords to target URLs
- Tools: Google Search Console
- Case study: apply these techniques to your site
- Direct competitors (same products/services)
- Editorial competitors (same theme/audience)
- Case study: apply these techniques to your site
- Gap analysis
- Define commercial keywords
- Define informational keywords
- Case study : apply these techniques to your site
- Brainstorm and list keywords
- Generate root keywords
- Case study: apply these techniques to your site
- Finding untapped keywords based on root keywords
- Case study: apply these techniques to your site
- Presentation of a keyword research report.
Pedagogical details
Training architecture
Each theoretical part has a concrete application in individual or in team under the supervision of the trainer.
Type of training
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quotePrivate or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote