Objectives
Be able to detect and list the relevant keywords for your activity on the web.
Is it for you ?
Communication and marketing team, e-commerce directors or managers, writers or content managers
Prerequisite
Knowledge of the basic principles of SEO, have an existing website or choose one before the training on which you can apply the practical cases (your company's for example), the + : know the Google Search Consolek, know Semrush or Ahrefs
Your benefits
Content
Introduction to keyword research
- Quick reminder of the importance of keywords in SEO
- The 3 types of keywords in search engines
- Understanding what search intent is
Identifying keyword opportunities from your site
- Extracting the right keyword opportunities
- Mapping keywords to target URLs
- Tools: Google Search Console
- Case study: apply these techniques to your site
Identify SEO competitors
- Direct competitors (same products/services)
- Editorial competitors (same theme/audience)
- Case study: apply these techniques to your site
See more + / -
Identify competitors' keywords
- Gap analysis
- Define commercial keywords
- Define informational keywords
- Case study : apply these techniques to your site
Defining root keywords
- Brainstorm and list keywords
- Generate root keywords
- Case study: apply these techniques to your site
Generate new keyword ideas
- Finding untapped keywords based on root keywords
- Case study: apply these techniques to your site
Conclusion
- Presentation of a keyword research report.
💡 Informations utiles
Our training programs are delivered in private sessions tailored to your needs—on-site at your location, virtually, or in our training rooms. Dates, schedules, language, and format are all fully customizable to fit your team. Ready to get started? Fill out the request form below to plan your training or receive a personalized proposal—our team will be happy to connect with you shortly.
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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