CEV
CEV, experts in performance optimization and sales skills development.
Trade show preparation to generate your future best customers
Taking part in a trade show is an excellent opportunity to meet new customers and promote your company. But without preparation, it's the best way to waste time and money.
The “Sales: securing the ROI of a trade show” training course supports you in adopting best practices, from planning your objectives to implementing proactive strategies to capture the maximum number of qualified leads.
You'll learn how to stand out in the competitive trade show environment, optimize your interactions with prospects and maximize your return on investment after the event.
Is it for you ?
All types of trade show representatives, sales managers
Prerequisites
Exhibitor or visitor at a trade show
What You'll Walk Away With
- ✓ Training based on real-world examples, concrete cases, and customized solutions
- ✓ Creation of a comprehensive playbook to prepare your sales team for trade shows
- ✓ Case studies that are immediately actionable
- ✓ Strategies and action plans ready for implementation
- ✓ Best practices ready to be implemented.
Training content
1 E-learning :
The best and worst attitudes to adopt on a stand
A 5-step method to be effective on a stand
- Approach
- Qualify
- Pitch
- Engage
Post-show follow-up
2 Group half day :
- Define an action plan
- Set objectives in advance
- Monitor your industry
- Make appointments with your customers
- Personalized follow-up.
📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
