Objectives of the training
Master the before-and-after cycle of a trade show to ensure a return on investment.Targeted audience
All types of trade show representatives, sales managersPrerequisite
Exhibitor or visitor at a trade showTrainers
Benefits for Participants
Training based on real-life examples, case studies and customized solutions
Creation of a complete Playbook to prepare your sales force for trade shows
Case studies immediately operational
Strategies and action plans ready to deploy
Ready-to-implement practices.
Course architecture
E-learning :
The best and worst attitudes to adopt on a stand
A 5-step method to be effective on a stand
- Approach
- Qualify
- Pitch
- EngagePost-show follow-up
Group day :
Define an action plan
Set objectives in advance
Monitor your industry
Make appointments with your customers
Personalized follow-up.
Pedagogical details
Training architecture
To go from best practices to a successful trade show, the “blended learning” pedagogical approach will enable you to learn best practices with the “E-Learning” modules, transpose them into your reality with the group sessions, personalize it with asynchronous exercises and get the best out of a trade show.
Type of training
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quotePrivate or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote