Taking part in a trade show is an excellent opportunity to meet new customers and promote your company. But without preparation, it's the best way to waste time and money. The “Sales: securing the ROI of a trade show” training course supports you in adopting best practices, from planning your objectives to implementing proactive strategies to capture the maximum number of qualified leads. You'll learn how to stand out in the competitive trade show environment, optimize your interactions with prospects and maximize your return on investment after the event.
Objectives
Master the before-and-after cycle of a trade show to ensure a return on investment.
Is it for you ?
All types of trade show representatives, sales managers
Prerequisite
Exhibitor or visitor at a trade show
Your benefits
Content
E-learning :
The best and worst attitudes to adopt on a stand
A 5-step method to be effective on a stand
- Approach
- Qualify
- Pitch
- Engage
Post-show follow-up
Group half day :
- Define an action plan
- Set objectives in advance
- Monitor your industry
- Make appointments with your customers
- Personalized follow-up.
💡 Useful information
Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote