Objectives of the training
Master the before-and-after cycle of a trade show to ensure a return on investment.Targeted audience
All types of trade show representatives, sales managersPrerequisite
Exhibitor or visitor at a trade showTrainers
Benefits for Participants
Training based on real-life examples, case studies and customized solutions
Creation of a complete Playbook to prepare your sales force for trade shows
Case studies immediately operational
Strategies and action plans ready to deploy
Ready-to-implement practices.
Course architecture
E-learning :
The best and worst attitudes to adopt on a stand
A 5-step method to be effective on a stand
- Approach
- Qualify
- Pitch
- EngagePost-show follow-up
Group day :
Define an action plan
Set objectives in advance
Monitor your industry
Make appointments with your customers
Personalized follow-up.
Pedagogical details
Training architecture
To go from best practices to a successful trade show, the “blended learning” pedagogical approach will enable you to learn best practices with the “E-Learning” modules, transpose them into your reality with the group sessions, personalize it with asynchronous exercises and get the best out of a trade show.
Type of training
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quotePrivate or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote