This course allows participants to understand the challenges of each step of the innovation process in their organization. Then, identify the ingredients for success and the elements to change within their company. This course allows participants to understand what is at stake at each stage of the innovation process in their organization, in order to increase their chances of success. They will then know how to identify the ingredients for success and the elements to change within their company.
Objectives
At the end of this training, participants will be able to analyze the steps of the innovation process in their organization in order to improve them.
Is it for you ?
Director of innovation, research and development, company shareholder, organization manager, product or business development manager
Content
Learning Unit (LU) 1 •Ideation process: how to generate good ideas
Objective of the LU: Upon completion of this learning unit (LU), the participant will be able to use an idea gestation process.
Summary description of the LU: This first learning unit identifies the facilitating elements within groups and teams that lead to more and better ideas.
Main learnings involved:
- Factors that facilitate the reception of new ideas
- Group and team facilitation methods
- Tools for formalizing an idea
LU 2 •Invention process: how to develop promising ideas
Objective of the LU: At the end of this learning unit (LU), the participant will be able to identify the steps involved in the transition from idea to invention.
Summary description of the LU: This learning unit leads us to select the most promising ideas and take them to a higher stage of development.
Main knowledge involved:
- Criteria for selecting the best ideas
- Protection of invention
- Government support for invention
Details + / -
LU 3 •Processus de prototypage : comment passer de l'idée au test en production
Objective of the LU: Upon completion of this learning unit (LU), the participant will be able to describe the challenges of moving from invention to prototype.
Summary description of the LU: This step moves from invention to a production test and then establishes the feasibility, use, and value of the product developed.
Main knowledge involved:
- Risks associated with the evolution of the design
- Financial risks and necessary adjustments
- Types of prototyping
LU 4 •Product development process: how to get from prototype to market
Objective of the LU: Upon completion of this learning unit (LU), the participant will be able to explain the steps and challenges in moving from prototype to marketable product or service.
Summary description of the LU: This unit supports participants in thinking about large-scale production and identifies the challenges and issues of this transition.
Main knowledge involved:
- Product typology (goods and services)
- Common challenges in moving to production
- Financial risk associated with production
LU 5 •Marketing process: how to stand out from the competition
Objective of the LU Upon completion of this learning unit (LU), the participant will be able to critically assess the marketing of an innovative product.
- Summary description of the LU: In this final stage of the course, participants will be able to strengthen their abilities to analyze the market and their product's place in it.
Main knowledge involved:
- Pricing issues
- Distribution issues
- Promotional issues.
💡 Useful information
Our training programs are delivered in private sessions tailored to your needs—on-site at your location, virtually, or in our training rooms. Dates, schedules, language, and format are all fully customizable to fit your team. Ready to get started? Fill out the request form below to plan your training or receive a personalized proposal—our team will be happy to connect with you shortly.
Trainers
Private or personalized training
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