You have an idea that could change things in your organization, but you don't know where to start? This training guides you through the entire process of corporate innovation, from the initial creative spark to launching your product on the market.
At each major stage (generating ideas, developing them, testing them, producing them, and marketing them), you will see what leads to success and what within your organization might need to be reviewed.
You will learn not only how to innovate but also why some innovations succeed where others falter. Whether you are a manager, an entrepreneur, or a team member looking to move things forward, this course provides the benchmarks you need to ensure better product development and more effective innovation management within the organization.
Objectives
At the end of this training, participants will be able to analyze the steps of the innovation process in their organization in order to improve them.
Is it for you ?
Director of innovation, research and development, company shareholder, organization manager, product or business development manager
Your benefits
Content
Module 1 – Ideation: How to generate good ideas
Every great innovation begins with an idea. But good ideas don't happen by chance: they are born in a conducive environment, within teams that know how to listen to and stimulate each other. In this first module, you will discover what allows a group to unleash its full creative potential.
You will cover:
- factors that encourage the acceptance of new ideas
- facilitation methods to engage your groups and teams
- tools for formalizing an idea
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Module 2 – Invention: How to develop promising ideas
Of all the ideas that emerge, some are worth pursuing further. This module helps you sort through them and advance your best ideas to a more advanced stage of development.
You will explore:
- criteria for selecting the most promising ideas
- protection of inventions
- government support programs for invention
Module 3 – Prototyping: How to move from idea to production testing
An invention must be tested before it can come to life on a large scale. This module prepares you to take the prototyping step: verifying the feasibility of your product, evaluating its usefulness, and confirming the interest it generates.
You will learn:
- risks associated with design evolution
- financial risks and adjustments to anticipate
- different types of prototyping
Module 4 – Product Development: How to move from prototype to market launch
Moving from prototype to large-scale production is one of the most demanding stages of the innovation process. This module helps you anticipate the challenges of this transition and prepare for them.
Key knowledge involved:
- product typologies (goods and services)
- common difficulties in transitioning to production
- financial risks related to production
Module 5 – Marketing: How to establish your place among the competition
Your product is ready. Now it's time to make it known and position it strategically in the market. This final module strengthens your analytical skills so that your product finds its place and stands out.
Topics covered:
- issues related to pricing policy
- issues related to distribution channels
- promotion issues.
💡 Informations utiles
Our training programs are delivered in private sessions tailored to your needs—on-site at your location, virtually, or in our training rooms. Dates, schedules, language, and format are all fully customizable to fit your team. Ready to get started? Fill out the request form below to plan your training or receive a personalized proposal—our team will be happy to connect with you shortly.
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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