Innovation: from idea to market Training

This course allows participants to understand the challenges of each step of the innovation process in their organization. Then, identify the ingredients for success and the elements to change within their company. This course allows participants to understand what is at stake at each stage of the innovation process in their organization, in order to increase their chances of success. They will then know how to identify the ingredients for success and the elements to change within their company.

Duration

1 day

Schedule

See training dates for details

Regular fee

$540

Preferential fee

$485

Objectives of the training

At the end of this training, participants will be able to analyze the steps of the innovation process in their organization in order to improve them.

Targeted audience

Director of innovation, research and development, company shareholder, organization manager, product or business development manager

Prerequisite

None

Trainers

Michel Filion

Course architecture

Learning Unit (LU) 1 - Ideation process: how to generate good ideas
Objective of the LU:
Upon completion of this learning unit (LU), the participant will be able to use an idea gestation process.

Summary description of the LU:
This first learning unit identifies the facilitating elements within groups and teams that lead to more and better ideas.

Main learnings involved:
- Factors that facilitate the reception of new ideas
- Group and team facilitation methods
- Tools for formalizing an idea

LU 2 - Invention process: how to develop promising ideas
Objective of the LU:
At the end of this learning unit (LU), the participant will be able to identify the steps involved in the transition from idea to invention.

Summary description of the LU:
This learning unit leads us to select the most promising ideas and take them to a higher stage of development.

Main knowledge involved: >
- Criteria for selecting the best ideas
- Protection of invention
- Government support for invention

LU 3 - Processus de prototypage : comment passer de l'idée au test en production
Objective of the LU:
Upon completion of this learning unit (LU), the participant will be able to describe the challenges of moving from invention to prototype.

Summary description of the LU:
This step moves from invention to a production test and then establishes the feasibility, use, and value of the product developed.

Main knowledge involved:
- Risks associated with the evolution of the design
- Financial risks and necessary adjustments
- Types of prototyping

LU 4 - Product development process: how to get from prototype to market
Objective of the LU:
Upon completion of this learning unit (LU), the participant will be able to explain the steps and challenges in moving from prototype to marketable product or service.

Summary description of the LU:
This unit supports participants in thinking about large-scale production and identifies the challenges and issues of this transition.

Main knowledge involved:
- Product typology (goods and services)
- Common challenges in moving to production
- Financial risk associated with production

LU 5 - Marketing process: how to stand out from the competition
Objective of the LU
Upon completion of this learning unit (LU), the participant will be able to critically assess the marketing of an innovative product.
Summary description of the LU:
In this final stage of the course, participants will be able to strengthen their abilities to analyze the market and their product's place in it.

Main knowledge involved:
- Pricing issues
- Distribution issues
- Promotional issues.

Pedagogical details

Training architecture

Case studies, role plays, discussions, debates and quizzes.

Type of training

Skill development

Skill development and knowledge integration

Decision support

Basic knowledge

Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote

Duration

1 day

Schedule

See training dates for details

Regular fee

$540

Preferential fee

$485

Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote

Innovation: from idea to market

Objectives of the training

Targeted audience

Prerequisite

Trainers

Course architecture

Pedagogical details

Training architecture

Type of training

Private or personalized training

Private or personalized training

Purchase summary

Request in-company training

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Course comparison