CM127
Essential knowledge

Inclusive writing: better representing the organization in its communications

Master techniques to craft respectful, inclusive messages that enhance clarity, engagement and online visibility


This course on inclusive writing aims to equip participants with the skills needed to create content that respects diversity. It sheds light on the different practices in use for inclusive writing, feminization and the use of non-binary formulations. Tips for respectful and accessible writing will be provided. It provides strategies to ensure that online communications are both inclusive and search engine friendly. Translated with DeepL.com (free version)

Objectives

At the end of the course, you'll be able to apply the techniques suggested to increase the level of perceived inclusion in your organization's communications.

Is it for you ?

General public

Prerequisite

None

Content

How to write inclusively? 

By the end of this module, participants will be able to create inclusive communications by integrating principles and techniques to ensure respect, simplicity and readability. 

This module guides participants through the techniques, word choices and punctuation needed to deliver an inclusive message in all organizational communications. By providing practical advice, the module empowers participants to write respectfully with an eye to simplicity and readability.  

Main skills involved :  

  • Key concepts and impact of inclusive writing on communication;
  • techniques for feminization, epicene writing and non-binary formulations;
  • word choice and punctuation;
  • preferred formulations;
  • common mistakes;
  • practical tips for respectful writing.
Details + / -

How to maintain attention on the web? 

By the end of this module, participants will be able to apply techniques to balance inclusive writing, readability and SEO optimization in their communications. 

This module offers strategies for both inclusive and effective communication, while improving search engine optimization, enabling participants to master techniques for harmonizing inclusive principles with the imperatives of the modern web. 

Main skills involved :  

  • the balance between inclusivity, readability and SEO;
  • strategies for maintaining effective communication while optimizing SEO.

Online usage guides and reference sites will be offered to participants to ensure continuous improvement of their practice.

💡 Useful information

Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .

Duration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Private or personalized training

Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

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Request in-company training

Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

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