Inclusive writing: better representing the organization in its communications

1 How to write inclusively? 

By the end of this module, participants will be able to create inclusive communications by integrating principles and techniques to ensure respect, simplicity and readability. 

This module guides participants through the techniques, word choices and punctuation needed to deliver an inclusive message in all organizational communications. By providing practical advice, the module empowers participants to write respectfully with an eye to simplicity and readability.  

2 Main skills involved :  

• Key concepts and impact of inclusive writing on communication;
• techniques for feminization, epicene writing and non-binary formulations;
• word choice and punctuation;
• preferred formulations;
• common mistakes;
• practical tips for respectful writing.

3 How to maintain attention on the web? 

By the end of this module, participants will be able to apply techniques to balance inclusive writing, readability and SEO optimization in their communications. 

This module offers strategies for both inclusive and effective communication, while improving search engine optimization, enabling participants to master techniques for harmonizing inclusive principles with the imperatives of the modern web. 

4 Main skills involved :  

• the balance between inclusivity, readability and SEO;
• strategies for maintaining effective communication while optimizing SEO.

Online usage guides and reference sites will be offered to participants to ensure continuous improvement of their practice.