Objectives of the training
At the end of this training, students will know how to navigate in Google Analytics 4 and consult the performance indicators in relation to the desired objectives, thus allowing the analysis of the user path.Targeted audience
Product managers, marketing professionalsPrerequisite
Knowledge of Google Analytics (Universal Analytics) is not required for this course, as GA4 offers a radically different approach. However, some knowledge of digital marketing is desirable.Trainers
Course architecture
- What is in the Google ecosystem and what are the different tools available
- How do the GA4 tools work together
- A new tool to better measure user engagement with pre-configured metrics.
- Become familiar with the concepts of account, property, stream, filters... to synthesize data sources.
- Events as a basis for establishing data. What is an event: any user interaction on a site (page consultation, scroll, document download, video viewing, etc.).
- GA4's main areas of focus: the lifecycle, the user, events, analysis and audience configuration.
- Advanced metrics, more easily accessible than with the previous version.
- The ability to track the user journey (and its data) across platforms (cell, laptop, desktop...).
- Improved funnels and more customizable goals
- The core of the tool is to configure audiences according to their characteristics and behaviors, with the possibility to create segments and exclusions... to be better able to do retargeting (for example).
- Distinguish user acquisition sources and assess the depth of their engagement
- Understand the acquisition channels and become familiar with report personalization.
- Take advantage of the tool's predictive analysis capabilities to drive conversions.
- Outsmart cookie blockers with A.I.
- Better segment audiences for campaigns.
Pedagogical details
Type of training
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quotePrivate or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote