Measure and analyze to decide
Why use Google Analytics 4, when the old Universal Analytics (UA) version provided more than satisfactory results? With GA4, Google offers a new interface and new features to approach data analysis differently, almost entirely based on events.
While it is possible to keep both solutions in parallel, GA4 offers you the possibility to access more qualitative data more easily, especially when it comes to user engagement.
So why wait? With GA4 you'll know better why users go to your site or application, and what they do there.
Is it for you ?
Product managers, marketing professionals
Prerequisites
Knowledge of Google Analytics (Universal Analytics) is not required for this course, as GA4 offers a radically different approach.
However, some knowledge of digital marketing is desirable.
What You'll Walk Away With
- ✓ Navigate the GA4 interface and understand its event-based logic to extract more qualitative data than with Universal Analytics
- ✓ Identify relevant KPIs and produce behavioural analysis reports aligned with your objectives
- ✓ Configure and segment your audiences to better target your marketing actions and drive conversions
Training content
During this training, participants will get a better idea of the links between the components of the Google ecosystem (Analytics, Tag Manager, Data Studio). They will know how to orient themselves in the GA4 platform in order to identify relevant performance indicators (KPIs) and produce behavioral analysis reports according to the desired objectives.
1 Update on the GOOGLE ECOSYSTEM
- What is in the Google ecosystem and what are the different tools available
- How do the GA4 tools work together
2 How to get the most out of GOOGLE ANALYTICS 4
- A new tool to better measure user engagement with pre-configured metrics.
3 What is GA4 (new GA)?
- Become familiar with the concepts of account, property, stream, filters... to synthesize data sources.
- Events as a basis for establishing data. What is an event: any user interaction on a site (page consultation, scroll, document download, video viewing, etc.).
- GA4's main areas of focus: the lifecycle, the user, events, analysis and audience configuration.
4 What changes between GA4 and the previous UA version?
- Advanced metrics, more easily accessible than with the previous version.
- The ability to track the user journey (and its data) across platforms (cell, laptop, desktop...).
- Improved funnels and more customizable goals
5 How to understand and leverage user data?
- The core of the tool is to configure audiences according to their characteristics and behaviors, with the possibility to create segments and exclusions... to be better able to do retargeting (for example).
- Distinguish user acquisition sources and assess the depth of their engagement
6 How to do behavioral analysis with GA4?
- Understand the acquisition channels and become familiar with report personalization.
- Take advantage of the tool's predictive analysis capabilities to drive conversions.
- Outsmart cookie blockers with A.I.
- Better segment audiences for campaigns.
📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
