Why use Google Analytics 4, when the old Universal Analytics (UA) version provided more than satisfactory results? With GA4, Google offers a new interface and new features to approach data analysis differently, almost entirely based on events. While it is possible to keep both solutions in parallel, GA4 offers you the possibility to access more qualitative data more easily, especially when it comes to user engagement. So why wait? With GA4 you'll know better why users go to your site or application, and what they do there.
Objectives
At the end of this training, students will know how to navigate in Google Analytics 4 and consult the performance indicators in relation to the desired objectives, thus allowing the analysis of the user path.
Is it for you ?
Product managers, marketing professionals
Prerequisite
Knowledge of Google Analytics (Universal Analytics) is not required for this course, as GA4 offers a radically different approach. However, some knowledge of digital marketing is desirable.
Content
During this training, participants will get a better idea of the links between the components of the Google ecosystem (Analytics, Tag Manager, Data Studio). They will know how to orient themselves in the GA4 platform in order to identify relevant performance indicators (KPIs) and produce behavioral analysis reports according to the desired objectives.
Update on the GOOGLE ECOSYSTEM
- What is in the Google ecosystem and what are the different tools available
- How do the GA4 tools work together
How to get the most out of GOOGLE ANALYTICS 4
- A new tool to better measure user engagement with pre-configured metrics.
What is GA4 (new GA)?
- Become familiar with the concepts of account, property, stream, filters... to synthesize data sources.
- Events as a basis for establishing data. What is an event: any user interaction on a site (page consultation, scroll, document download, video viewing, etc.).
- GA4's main areas of focus: the lifecycle, the user, events, analysis and audience configuration.
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What changes between GA4 and the previous UA version?
- Advanced metrics, more easily accessible than with the previous version.
- The ability to track the user journey (and its data) across platforms (cell, laptop, desktop...).
- Improved funnels and more customizable goals
How to understand and leverage user data?
- The core of the tool is to configure audiences according to their characteristics and behaviors, with the possibility to create segments and exclusions... to be better able to do retargeting (for example).
- Distinguish user acquisition sources and assess the depth of their engagement
How to do behavioral analysis with GA4?
- Understand the acquisition channels and become familiar with report personalization.
- Take advantage of the tool's predictive analysis capabilities to drive conversions.
- Outsmart cookie blockers with A.I.
- Better segment audiences for campaigns.
💡 Useful information
Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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