Why use Google Analytics 4, when the old Universal Analytics (UA) version provided more than satisfactory results? With GA4, Google offers a new interface and new features to approach data analysis differently, almost entirely based on events.
While it is possible to keep both solutions in parallel, GA4 offers you the possibility to access more qualitative data more easily, especially when it comes to user engagement.
So why wait? With GA4 you'll know better why users go to your site or application, and what they do there.
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Objectives of the training
At the end of this training, students will know how to navigate in Google Analytics 4 and consult the performance indicators in relation to the desired objectives, thus allowing the analysis of the user path.Targeted audience
Product managers, marketing professionalsPrerequisite
Knowledge of Google Analytics (Universal Analytics) is not required for this course, as GA4 offers a radically different approach. However, some knowledge of digital marketing is desirable.Trainers
Course architecture
During this training, participants will get a better idea of the links between the components of the Google ecosystem (Analytics, Tag Manager, Data Studio). They will know how to orient themselves in the GA4 platform in order to identify relevant performance indicators (KPIs) and produce behavioral analysis reports according to the desired objectives.
Update on the GOOGLE ECOSYSTEM
- What is in the Google ecosystem and what are the different tools available
- How do the GA4 tools work together
How to get the most out of GOOGLE ANALYTICS 4
A new tool to better measure user engagement with pre-configured metrics.
A new tool to better measure user engagement with pre-configured metrics.
- What is GA4 (new GA)?
Become familiar with the concepts of account, property, stream, filters... to synthesize data sources.
Events as a basis for establishing data. What is an event: any user interaction on a site (page consultation, scroll, document download, video viewing, etc.).
GA4's main areas of focus: the lifecycle, the user, events, analysis and audience configuration.
Events as a basis for establishing data. What is an event: any user interaction on a site (page consultation, scroll, document download, video viewing, etc.).
GA4's main areas of focus: the lifecycle, the user, events, analysis and audience configuration.
- What changes between GA4 and the previous UA version?
Advanced metrics, more easily accessible than with the previous version.
The ability to track the user journey (and its data) across platforms (cell, laptop, desktop...).
Improved funnels and more customizable goals
The ability to track the user journey (and its data) across platforms (cell, laptop, desktop...).
Improved funnels and more customizable goals
- How to understand and leverage user data?
The core of the tool is to configure audiences according to their characteristics and behaviors, with the possibility to create segments and exclusions... to be better able to do retargeting (for example).
Distinguish user acquisition sources and assess the depth of their engagement
Distinguish user acquisition sources and assess the depth of their engagement
- How to do behavioral analysis with GA4?
Understand the acquisition channels and become familiar with report personalization.
Take advantage of the tool's predictive analysis capabilities to drive conversions.
Outsmart cookie blockers with A.I.
Better segment audiences for campaigns.
Take advantage of the tool's predictive analysis capabilities to drive conversions.
Outsmart cookie blockers with A.I.
Better segment audiences for campaigns.
Pedagogical details
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Regular fee
$350
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$315
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote