WE211
Marketing

Google Analytics 4: leveraging user data

Measure and analyze to decide
Why use Google Analytics 4, when the old Universal Analytics (UA) version provided more than satisfactory results? With GA4, Google offers a new interface and new features to approach data analysis differently, almost entirely based on events. While it is possible to keep both solutions in parallel, GA4 offers you the possibility to access more qualitative data more easily, especially when it comes to user engagement. So why wait? With GA4 you'll know better why users go to your site or application, and what they do there.
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$295
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$265

Objectives of the training

At the end of this training, students will know how to navigate in Google Analytics 4 and consult the performance indicators in relation to the desired objectives, thus allowing the analysis of the user path.

Targeted audience

Product managers, marketing professionals

Prerequisite

Knowledge of Google Analytics (Universal Analytics) is not required for this course, as GA4 offers a radically different approach. However, some knowledge of digital marketing is desirable.
Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$295
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$265
Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote

Request in-company training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Tell us more

Similar trainings

See all Marketing trainings
Added to cart View my cart