Curious by nature, Tom is always on the lookout for the golden nugget in the data. A big fan of optimization, he's constantly on the lookout for ways to improve his customers' performance. Over the course of his career, Tom has trained a large number of colleagues in industry best practices in Analytics.

Strong on the technical side of Web Analytics, Tom has carried out Analytics and GTM implementations on major accounts such as Via Rail, Pleasant Holiday's, CCM, Michelin and Bombardier Business Aircraft.

Tom supports his customers in analyzing their data and identifying avenues for continuous improvement.

A trainer of up-and-coming talent for over 8 years, Tom loves the pedagogical aspect of his work. With 14 years' experience in Cloud and Server Side Analytics, he is well equipped to coach new resources in the field.
Tom Boutet