WE212
Marketing

Digital marketing: developing a global strategy

Defining a good marketing strategy today cannot be done without digital channels. Omnipresent in the consumer journey for every type of business, it is essential to develop your web knowledge and understand the different digital touch points. This training will allow you to understand and put into practice the basic concepts of digital marketing. We will highlight the role of different digital channels in order to implement a digital communication plan according to your objectives.
Duration
1 day
Schedule
See training dates for details
Regular fee
$510
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$460

Objectives of the training

Be able to determine digital objectives in order to set up a measurement plan that takes into account the role of different digital channels and audience segmentation

Targeted audience

Anyone who wants to get started in digital marketing. This training is particularly aimed at beginners.

Prerequisite

None
Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote
Duration
1 day
Schedule
See training dates for details
Regular fee
$510
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$460
Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote

Request in-company training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Tell us more

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