Increase your sales and build customer loyalty.
Pressure selling is never desirable. It is much more appropriate to develop strategic approaches that truly correspond to the concerns of the people you are dealing with. Position yourself as a consultant who understands and anticipates your clients' needs. This interactive training workshop will help you build customer loyalty and make your business more successful.
Is it for you ?
Sales, customer service and support personnel.
Prerequisites
None.
Training content
- Definitions: cross-selling, value-added sales and alternative sales
- Suggestive selling vs. pressure selling
- The customer’s point of view: the 7 essential elements for a personalized sale
- Self-evaluation: taking orders vs. advising on needs
- The perfect moment, the perfect product/service and the perfect vocabulary (words and expressions that sell)
- Key phrases to make the transition towards needs analysis
- Forceful strategic questions to uncover the needs of a customer
- Suggesting customized products/services and highlighting the benefits and advantages for the customer
- 7 techniques for closing the sale
- Handling the most common objections in 3 steps
- Follow-up strategies
- Case studies
- Building an individual action plan
- Reference sheet including key concepts.
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📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
