Unlock the full potential of Google Analytics with this advanced-level course focused on configuration and performance monitoring. Learn how to manage accounts, set up filters, define goals and funnels, and track multi-channel campaigns.
The course also covers advanced segmentation, custom variables, regular expressions, social and mobile analytics, and the creation of custom dashboards and reports.
You'll also get an overview of Universal Analytics and Google Tag Manager.
Ideal for webmasters, marketing managers, and account leads looking to deepen their data analysis and use Google Analytics strategically.
Objectives
To provide the knowledge and skills required to interpret, analyze and visualize data in Google Analytics and effectively implement and configure its use.
Is it for you ?
Webmasters, account executives and marketing managers.
Prerequisite
Knowledge of Google Analytics (Course WE155).
Your benefits
Content
- Managing accounts, configuring profiles and filters
- Configuring funnels and goal conversions
- Multi-channel measurement campaigns
- Analyzing conversions and transactions
- Configuration for a transactional site
- Advanced segmentation and the use of custom variables
- Using regular expressions
- Analyzing usage by social media and mobile devices
- Survey of new features
- The Google Tag Manager
- Overview of Universal Analytics.
Notes
Please ensure that you have access to a Google Analytics account.
💡 Informations utiles
Our training programs are delivered in private sessions tailored to your needs—on-site at your location, virtually, or in our training rooms. Dates, schedules, language, and format are all fully customizable to fit your team. Ready to get started? Fill out the request form below to plan your training or receive a personalized proposal—our team will be happy to connect with you shortly.
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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