Objectives of the training
To provide the knowledge and skills required to interpret, analyze and visualize data in Google Analytics and effectively implement and configure its use.Targeted audience
Webmasters, account executives and marketing managers.Prerequisite
Knowledge of Google Analytics (Course WE155).Trainers
Course architecture
- Managing accounts, configuring profiles and filters
- Configuring funnels and goal conversions
- Multi-channel measurement campaigns
- Analyzing conversions and transactions
- Configuration for a transactional site
- Advanced segmentation and the use of custom variables
- Using regular expressions
- Analyzing usage by social media and mobile devices
- Survey of new features
- The Google Tag Manager
- Overview of Universal Analytics.
Training Notes
Please ensure that you have access to a Google Analytics account.
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quotePrivate or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote