WE161
Marketing

Google Analytics: Advanced Configuration

Assess your Web tactics in order to better understand, analyze and segment.
Unlock the full potential of Google Analytics with this advanced-level course focused on configuration and performance monitoring. Learn how to manage accounts, set up filters, define goals and funnels, and track multi-channel campaigns.
The course also covers advanced segmentation, custom variables, regular expressions, social and mobile analytics, and the creation of custom dashboards and reports.
You'll also get an overview of Universal Analytics and Google Tag Manager. Ideal for webmasters, marketing managers, and account leads looking to deepen their data analysis and use Google Analytics strategically.
Duration
1 day
Schedule
See training dates for details
Regular fee
$540
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$485

Objectives of the training

To provide the knowledge and skills required to interpret, analyze and visualize data in Google Analytics and effectively implement and configure its use.

Targeted audience

Webmasters, account executives and marketing managers.

Prerequisite

Knowledge of Google Analytics (Course WE155).

Trainers

Upcoming information

Course architecture

Training Notes

Please ensure that you have access to a Google Analytics account.

Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote
Duration
1 day
Schedule
See training dates for details
Regular fee
$540
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$485
Private or personalized training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Request a quote

Request in-company training

If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.

Tell us more

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