WE206
Marketing and customer relationship

Digital campaigns: using LinkedIn for ads

Target the right audience, manage budgets, and improve campaign performance


Regardless of the potential presence of a digital media agency, your marketing team must master all of LinkedIn’s advertising basics, including the principles of going live and analysis of results, as well. This training aims at ensuring that your marketing team becomes more independent, critical and responsive, and launches their own internal campaigns and initiatives regardless of the potential presence of a supportive agency.

Objectives

This training seeks to ensure the understanding of the platform and different possibilities, as well as the review of different placement options available.

Is it for you ?

Employees operating within marketing departments and wishing to become independent in the creation of online advertisements on LinkedIn.

Your benefits

  • Define business goals and align LinkedIn ad campaigns accordingly
  • Select the most suitable ad formats and placement options for each strategy
  • Target precise audiences to maximize campaign reach and relevance
  • Optimize performance by analyzing results and adjusting key parameters
  • Launch structured campaigns by mastering each step of the deployment process
  • Content

    • What business objectives can LinkedIn achieve?
    • What are the possible adverting placement options?
    • What are the possible targets?
    • What could an optimal advertising budget look like?
    • How could an advertising campaign be optimized?
    • How could the advertising campaign results be understood and controlled?
    • What are the stages of going live?

    💡 Useful information

    Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .

    Duration
    0.5 day
    Schedule
    See training dates for details
    Regular fee
    $360
    Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
    $325
    Private or personalized training

    Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

    Request a quote

    Request in-company training

    Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

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