This training aims at discovering the digital media ecosystem with a view to provide required support for strategic planning purposes. Additionally, we will walk you through the key steps of a digital media campaign, by highlighting all crucial good decision-making information, supported by relevant case studies.
Objectives
This training seeks to help mastering the digital ecosystem principles and demystifying the key digital planning steps.
Is it for you ?
The general public.
Your benefits
Content
Overview of the digital media ecosystem
What makes up the digital media mix?
- Distinguishing between acquired, owned and paid media
- Ecosystem components (native, mobile, social, video, display, etc.)
- SEM and paid search
- SEO and organic search
What are the different digital strategies and tactics?
- Programmatic buying
- Banner advertising
- Video placements
- Social network placements
- Mobile placements
- Native placements
See more + / -
What are the stages of a digital media campaign?
What's in the brief ?
- product/service and context
- target audience
- the timetable
- the objective
- success indicators
- budget
How to identify the objective?
- the SMART approach
- a single objective to avoid mistakes (conversion vs. awareness)
- a shared vision of success indicators to avoid interpretation and perception
- a broad understanding of the target
Plan your digital strategy
- define strategy and tactics
- adjust KPIs accordingly
- develop media plan
- go into production and online
- optimize along the way
- perform a post-mortem.
💡 Informations utiles
Our training programs are delivered in private sessions tailored to your needs—on-site at your location, virtually, or in our training rooms. Dates, schedules, language, and format are all fully customizable to fit your team. Ready to get started? Fill out the request form below to plan your training or receive a personalized proposal—our team will be happy to connect with you shortly.
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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