This training aims at discovering the digital media ecosystem with a view to provide required support for strategic planning purposes.
Additionally, we will walk you through the key steps of a digital media campaign, by highlighting all crucial good decision-making information, supported by relevant case studies.
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$360
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$325
Objectives of the training
This training seeks to help mastering the digital ecosystem principles and demystifying the key digital planning steps.Targeted audience
The general public.Prerequisite
NoneTrainers
Course architecture
Overview of the digital media ecosystem
What makes up the digital media mix?
- Distinguishing between acquired, owned and paid media
- Ecosystem components (native, mobile, social, video, display, etc.)
- SEM and paid search
- SEO and organic search
What are the different digital strategies and tactics?
- Programmatic buying
- Banner advertising
- Video placements
- Social network placements
- Mobile placements
- Native placements
What are the stages of a digital media campaign?
What's in the brief ?
- product/service and context
- target audience
- the timetable
- the objective
- success indicators
- budget
How to identify the objective?
- the SMART approach
- a single objective to avoid mistakes (conversion vs. awareness)
- a shared vision of success indicators to avoid interpretation and perception
- a broad understanding of the target
Plan your digital strategy
- define strategy and tactics
- adjust KPIs accordingly
- develop media plan
- go into production and online
- optimize along the way
- perform a post-mortem.
Pedagogical details
Training architecture
Case studies will be conducted to serve customers in the following areas: Retail Trade (E-Commerce), B2B (Leads Generation), Consideration (Notoriety).
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Regular fee
$360
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$325
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote