Objectives of the training
This training seeks to help mastering the digital ecosystem principles and demystifying the key digital planning steps.Targeted audience
The general public.Prerequisite
NoneTrainers
Course architecture
What makes up the digital media mix?
- Distinguishing between acquired, owned and paid media
- Ecosystem components (native, mobile, social, video, display, etc.)
- SEM and paid search
- SEO and organic search
- Programmatic buying
- Banner advertising
- Video placements
- Social network placements
- Mobile placements
- Native placements
What are the stages of a digital media campaign?
What's in the brief ?
- product/service and context
- target audience
- the timetable
- the objective
- success indicators
- budget
- the SMART approach
- a single objective to avoid mistakes (conversion vs. awareness)
- a shared vision of success indicators to avoid interpretation and perception
- a broad understanding of the target
- define strategy and tactics
- adjust KPIs accordingly
- develop media plan
- go into production and online
- optimize along the way
- perform a post-mortem.
Pedagogical details
Training architecture
Case studies will be conducted to serve customers in the following areas: Retail Trade (E-Commerce), B2B (Leads Generation), Consideration (Notoriety).
Type of training
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quotePrivate or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote