Marketing is often reduced to advertising or social media. However, it represents much more: it is an essential strategic function that allows organizations to understand market needs, create value, and develop lasting relationships with their customers.
This presentation offers a clear, accessible, and practical look at the key principles of modern marketing and the customer journey. Participants will discover how to analyze purchasing behaviors, structure an effective positioning, and develop marketing strategies aligned with the expectations of their target clientele.
Through practical examples and immediately applicable concepts, this presentation demystifies marketing and helps organizations better understand how to transform consumer interest into engagement, and ultimately into loyalty.
Available in-person or remotely, this presentation is aimed at businesses and professionals who want to better understand marketing mechanisms and improve their commercial performance.
Duration
0.5 day
Schedule
See training dates for details
Targeted audience
Managers, entrepreneurs, marketing professionals, business development representatives, and anyone looking to better understand consumer behavior and effective marketing strategies.Prerequisite
NoneTrainers
Benefits for Participants
Understand the fundamentals of marketing and the strategic role of the customer journey
Identify consumer needs and behaviors to better target marketing efforts
Leave with concrete tools to build a coherent and high-performing marketing strategy
Course architecture
Understanding the basics of marketing
What marketing is and why it is essential for growth
The differences between marketing, sales, and communication
The components of modern marketing and their strategic role
How marketing creates, communicates, and delivers value
Understanding consumer behavior
The factors that influence purchasing decisions
The consumer's thought process before a purchase
The expectations and needs of different customer segments
The importance of emotions and perception in purchasing decisions
Structuring an effective customer journey
The different stages of the customer journey
How to attract, convert, and retain customers
Identifying critical touchpoints with the brand
Creating a consistent and engaging customer experience
Developing a high-performing marketing strategy
Defining your target segment and positioning
Building a strong and differentiating brand
Choosing the right channels and marketing actions
Measuring performance and optimizing marketing initiatives
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote