Marketing: Artificial intelligence and new trends in modern marketing

Marketing is evolving at an unprecedented pace. Technological advancements, artificial intelligence, shifting consumer behaviors, and the proliferation of platforms are profoundly transforming the way organizations create, communicate, and capture value.
In this context, businesses must continuously adapt their strategies to remain relevant, competitive, and innovative. Traditional marketing models are gradually giving way to more agile approaches centered on data, customer experience, and personalization.
This presentation provides a better understanding of the major trends currently redefining marketing and the impact of artificial intelligence on business strategies. Participants will discover how new technologies are altering marketing practices, consumer expectations, and value creation models.
Through real-world examples, strategic concepts, and current tools, this presentation helps organizations anticipate changes and identify the opportunities offered by next-generation marketing.
Available in-person or remotely, this presentation is aimed at organizations that want to better understand marketing transformations and integrate new trends into their business reality.