On September 22, 2023, the second phase of Law 25 protecting Quebecers' privacy comes into force. This law raises a number of issues for organizations' online and media marketing activities. The aim of this conference is to understand the impact of this law on marketing activities, and to identify solutions for preserving their online performance.
Objectives
At the end of this conference, participants will know the impact of Law 25 on an organization's marketing activities.
Is it for you ?
Marketing managers in all organizations (companies, associations and public institutions).
Prerequisite
None.
Content
What is law 25?
- Influencing factors
- Milestones
- Personal information
- Direct and indirect identifiers
- De-identified and anonymized information
- Personal information
- Who is it for?
- Penalties
The technological solution: the Consent Management Platform (CMP)
- Selection criteria
- Comparison of different platforms
- Optimizing consent
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Impact on your marketing and media activities
- What to expect
- Data collection
- Action in the event of refusal
- Amount of data
- Audience
- Algorithms
- Case studies
Leads
- Staying efficient
- RGPD-compliant measurement
- Media Mix Modelling.
💡 Useful information
Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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