On September 22, 2023, the second phase of Law 25 protecting Quebecers' privacy comes into force. This law raises a number of issues for organizations' online and media marketing activities.
The aim of this conference is to understand the impact of this law on marketing activities, and to identify solutions for preserving their online performance.
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$189
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$170
Objectives of the training
At the end of this conference, participants will know the impact of Law 25 on an organization's marketing activities.Targeted audience
Marketing managers in all organizations (companies, associations and public institutions).Prerequisite
None.Trainers
Course architecture
What is law 25?
- Influencing factors
- Milestones
- Personal information
- Direct and indirect identifiers
- De-identified and anonymized information
- Personal information
- Who is it for?
- Penalties
The technological solution: the Consent Management Platform (CMP)
- Selection criteria
- Comparison of different platforms
- Optimizing consent
Impact on your marketing and media activities
- What to expect
- Data collection
- Action in the event of refusal
- Amount of data
- Audience
- Algorithms
- Case studies
Leads
- Staying efficient
- RGPD-compliant measurement
- Media Mix Modelling
Pedagogical details
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Regular fee
$189
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$170
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote