Understand impacts and adapt your marketing and data practices
On September 22, 2023, the second phase of Law 25 protecting Quebecers' privacy comes into force. This law raises a number of issues for organizations' online and media marketing activities.
The aim of this conference is to understand the impact of this law on marketing activities, and to identify solutions for preserving their online performance.
Is it for you ?
Marketing managers in all organizations (companies, associations and public institutions).
Prerequisites
None.
What You'll Walk Away With
- ✓ Identify the Law 25 obligations that apply to your marketing activities and the risks of non-compliance
- ✓ Select and configure a Consent Management Platform (CMP) suited to your context
- ✓ Adapt your measurement and media targeting practices to maintain marketing performance within a compliant framework
Training content
1 What is law 25?
- Influencing factors
- Milestones
- Personal information
- Direct and indirect identifiers
- De-identified and anonymized information
- Personal information
- Who is it for?
- Penalties
2 The technological solution: the Consent Management Platform (CMP)
- Selection criteria
- Comparison of different platforms
- Optimizing consent
3 Impact on your marketing and media activities
- What to expect
- Data collection
- Action in the event of refusal
- Amount of data
- Audience
- Algorithms
- Case studies
4 Leads
- Staying efficient
- RGPD-compliant measurement
- Media Mix Modelling.
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📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
