Contrary to popular belief, creativity is not a talent reserved for a select few. It is a skill that can be developed, structured, and applied in a professional context to solve problems, improve processes, and generate new ideas.
This presentation provides a better understanding of the fundamentals of creative thinking, the mechanisms of innovation, and techniques for stimulating creativity within organizations. Participants will discover how to transform ideas into concrete value and how to integrate a culture of innovation into their work environment.
Through practical concepts, recognized models, and reflective exercises, this presentation helps organizations develop a more agile, innovative, and creative problem-solving approach.
Available in-person or remotely, this presentation is intended for organizations looking to foster innovation, adaptation, and sustainable value creation.
Targeted audience
Managers, entrepreneurs, marketing professionals, innovation leads, development teams, and anyone looking to develop their creativity and innovation capacity in a professional setting.Prerequisite
NoneTrainers
Benefits for Participants
Understand the mechanisms of creative thinking and their impact on innovation
Discover concrete techniques to stimulate individual and collective creativity
Leave with applicable tools to solve problems and generate innovative ideas
Course architecture
Understanding the fundamentals of creativity
What creative thinking is and why it is essential in business
Myths and realities surrounding creativity
The components of creativity and different types of thinking
Organizational and individual barriers to creativity
Developing an applied creative approach
Techniques for generating new ideas
How to structure a creative thinking process
Approaches that foster creative problem-solving
Stimulating collaboration and collective intelligence within teams
Understanding the link between creativity and innovation
The difference between creativity, invention, and innovation
The role of creativity in developing new products and services
Understanding the innovation model and its various stages
Transforming an idea into concrete value for the organization
Integrating a culture of sustainable innovation
Developing an environment conducive to innovation
Encouraging experimentation and initiative
Identifying levers that foster organizational agility
Implementing strategies to support continuous improvement
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quotePrivate or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote