IA152
Artificial Intelligence

HR workshop: AI for Talent Attraction and Employer Branding

Adopt a responsible approach and build an AI agent tailored to your organization’s needs.

This training allows HR professionals to use generative artificial intelligence in a safe and responsible manner to support their talent attraction, recruitment, and employer branding strategies, while developing a first AI agent adapted to their organizational reality.

Is it for you ?

• Hiring Managers
• Internal communications or HR marketing managers
• SME managers who want to strengthen their ability to attract talent.

Prerequisite

None.

What You'll Walk Away With

  • ✓ Improved employer attractiveness;
  • ✓ Faster production of HR content;
  • ✓ Greater consistency in employer branding;
  • ✓ Improvement of the quality of writing of communications;
  • ✓ Improved planning of recruitment activities;
  • ✓ Creation of an AI agent specialized in attraction and recruitment

Training content

1 Safe and Responsible Use of Generative AI in the HR Function

  • Understanding generative AI
  • Capabilities and limitations
  • Types of tools available
  • Myths and realities
  • HR challenges
  • Data privacy
  • Privacy considerations
  • Bias and hallucinations
  • Human responsibility
  • Best practices
  • What not to share
  • Validation of results
  • Use in accordance with internal policies
  • HR case study
  • Analysis of real situations
  • Data protection
  • Application of good practices
  • Hands-on workshop: Responsible AI use assessment.
  • Deliverable: Guide to best practices for the responsible use of AI in HR.

2 Generative AI for talent attraction and employer branding

  • Understanding the role of AI in attraction and employer branding
  • Role of employer branding in attracting talent
  • Use cases of AI in recruitment
  • Authenticity, consistency and credibility
  • Limitations of automation
  • Define your employee value proposition (EVP)
  • Identify the real strengths of the organization
  • Analyze candidate expectations
  • Develop an employee value proposition
  • Test message consistency
  • Produce recruitment content
  • Career page
  • Social Media Posts
  • Job Postings
  • Employee testimonials
  • Organizational culture awareness content
  • Editing and Language Quality
  • French language review
  • Tone Uniformity
  • Clarity and legibility
  • Adaptation to the target audience
  • Editorial Planning
  • Identification of priority themes
  • Quarterly planning
  • Channel distribution
  • Publication frequency
  • Hands-on workshops
  • Define your employee value proposition
  • Produce employer brand content
  • Validate the quality and credibility of content
  • Building an HR editorial calendar
  • Deliverable: AI-assisted talent attraction and employer branding toolkit

3 Create your first AI agent

  • Understanding AI Agents
  • Difference between an assistant and an agent
  • HR use cases
  • Added value of specialized agents
  • Designing your agent
  • Define the role
  • Defining knowledge
  • Define the rules
  • Define boundaries
  • Creative workshop
  • Guided construction
  • Testing and adjustments
  • Response optimization
  • Use cases
  • Job posting drafting agent;
  • Employer brand advisor agent;
  • HR content creator agent;
  • Recruitment support agent;
  • Career FAQ agent.
  • Deliverable: Functional prototype of an AI agent adapted to the participant's professional context.

4 Integration workshop

  • Action plan to integrate generative AI into talent attraction and employer branding strategies.
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📌 Practical information

Our training sessions are available as private sessions, delivered in person at your premises, in a virtual format, or in our training rooms according to your needs.
Dates, schedules, language of instruction, and formats are fully customizable for your team. To schedule a training session or request a proposal, please fill out the request form below and our team will get back to you shortly.

Duration
1 day
Schedule
On request
Regular fee
Price on request
Private or personalized training

Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

Request a quote

Request in-company training

Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.

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