Leverage AI to automate, personalize, and optimize marketing and CRM strategies
This training enables participants to understand and leverage generative AI in the fields of marketing and CRM. Participants will learn how to use generative tools to create content, analyze data, personalize interactions, and optimize marketing campaigns.
Is it for you ?
This course is intended for marketing and CRM professionals, digital and automation project managers, and data analysts looking to integrate generative AI into their marketing activities.
Prerequisites
Foundational knowledge in marketing or CRM, as well as a general understanding of data and digital tools, are recommended.
What You'll Walk Away With
- ✓ Analyze the use cases of generative AI in marketing and CRM
- ✓ Use generative tools to produce content and insights
- ✓ Configure marketing and CRM workflows augmented by AI
- ✓ Evaluate the benefits, limitations, and risks of generative approaches related to generative AI use cases
Training content
1 Generative AI applied to marketing and CRM
- Understanding generative AI: principles, models, capabilities
- Marketing use cases: content, campaigns, segmentation, personalization
- CRM use cases: scoring, nurturing, intelligent automation
- Practical workshops: content generation, persona creation, messaging, sequences
- Building a mini AI-augmented marketing workflow
- Risk analysis: hallucinations, GDPR, quality, and governance
2 Practical exercise:
Creation of a mini marketing plan + AI-generated CRM scripts
3 Key points & takeaways:
- Clear understanding of AI applications in marketing & CRM
- Ability to use AI to produce content, insights, and automation
📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
