Target the right audience, manage budgets, and improve campaign performance
Regardless of the potential presence of a digital media agency, your marketing team must master all of LinkedIn’s advertising basics, including the principles of going live and analysis of results, as well.
This training aims at ensuring that your marketing team becomes more independent, critical and responsive, and launches their own internal campaigns and initiatives regardless of the potential presence of a supportive agency.
Is it for you ?
Employees operating within marketing departments and wishing to become independent in the creation of online advertisements on LinkedIn.
Prerequisite
None.
What You'll Walk Away With
- ✓ Define business goals and align LinkedIn ad campaigns accordingly
- ✓ Select the most suitable ad formats and placement options for each strategy
- ✓ Target precise audiences to maximize campaign reach and relevance
- ✓ Optimize performance by analyzing results and adjusting key parameters
- ✓ Launch structured campaigns by mastering each step of the deployment process
Training content
- What business objectives can LinkedIn achieve?
- What are the possible adverting placement options?
- What are the possible targets?
- What could an optimal advertising budget look like?
- How could an advertising campaign be optimized?
- How could the advertising campaign results be understood and controlled?
- What are the stages of going live?
📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
