Master ideation techniques from divergence to convergence while integrating generative AI at every step of your process.
Brainstorming sessions too often lack structure: discussions get off track, promising ideas remain unexplored, and nothing truly materializes, leading to frustration, wasted time, and missed opportunities for innovation.
This strategic brainstorming training equips you with a clear process and a range of ideation techniques, from divergence to convergence, that you will put into practice. Since the use of artificial intelligence (AI) has become inevitable in today's business environment, AI will be integrated into the process to enhance collective creativity. From defining the challenge to shaping a concept, you will leave with practical tools to address your business needs.
Is it for you ?
Primarily intended for professionals in Marketing and R&D, including Directors, Product Managers, Project Managers, and Engineers, as well as anyone who needs to solve internal or external challenges creatively.
Prerequisites
No formal prerequisites are required. However, a basic knowledge of generative AI tools is beneficial.
What You'll Walk Away With
- ✓ Gain a reliable and repeatable process for facilitating or contributing to effective ideation sessions.
- ✓ Expand your repertoire of ideation techniques to address a variety of creative challenges.
- ✓ Integrate AI as a tool at various stages of the brainstorming process.
- ✓ Turn the best ideas into concepts ready for evaluation and development.
Training content
1 Identify how to think outside the box to generate "WOW" ideas
- Why and when to use brainstorming
- The target objective of a brainstorming session
2 The five steps for effective brainstorming
- Alignment: Scoping the mandate
- Preparation: Pre-session stimuli to complete ahead of time
- Ideation Session: Presentation of multiple divergence and convergence techniques
- Categorization & Selection: Prioritizing ideas
- Reinforcement & Concept: Selecting the idea, clarifying it, and detailing the concept
3 Hands-on practice with various divergence and convergence techniques
- Divergence: Classic brainstorming / idea cards, reverse brainstorming, brainwriting, provocation, Hero's Call / De Bono's 6 Thinking Hats, breaking the rules
- Success Criteria: Key factors for a successful brainstorming session
- Convergence: Selection criteria & voting, COCD Matrix, PPCO (Pluses, Potentials, Concerns, Overcoming)
4 Integrating AI to assist across all stages of a brainstorming session
📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
