This training focuses on using generative AI models to create custom images and visual content for artistic or marketing purposes. It combines tool discovery and hands-on practice to produce visuals tailored to different use cases.
Objectives
The objective of this training is to enable participants to generate images and videos using AI, write effective visual prompts, and integrate AI-generated visuals into professional or creative projects.
Is it for you ?
Designers, creatives, communication professionals, marketing managers, and artists.
Prerequisite
None; artistic sensitivity and an interest in design are a plus.
Your benefits
Content
Understanding Visual Generative Models
- How does a diffusion model work?
- Differences between Sora, MidJourney, DALL·E, and Stable Diffusion.
- Professional uses by sector:
- Fashion, architecture, advertising, gaming, film, e‑commerce…
- Current limitations: anatomical coherence, text in images, copyright…
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Structure of a good prompt
- Main subject
- Artistic style (photography, painting, anime, 3D…)
- Lighting, atmosphere, palette
- Composition
- Advanced parameters (ar, stylize…)
Practical workshop
- Participants generate their own images through various exercises:
- Create a character
- Create a realistic location
- Create a movie poster
- Transform a simple sentence into an impactful visual
Developing a Consistent Visual Style
- Building a cohesive artistic direction
- Using seeds to reproduce a style
- Recreating the same visual identity across multiple images
- “Brand kit” approach with AI
Workshop: Create a cohesive series
- Examples:
- 5 visuals for a marketing campaign
- A series of illustrations within the same graphic universe
- Color/style variations
Retouching and Integration into Projects
- Selecting the best images
- Quick edits in Photoshop/Canva
- Combining AI with traditional design
- Creating a final visual: poster, carousel, mockup, banner…
Copyright, Licensing, and Ethics
- Commercial use of AI images
- Limitations and best practices
- Bias, responsibilities, and respect for copyright
- Which platforms allow what?
💡 Useful information
Our training sessions are offered in Montreal or Quebec City, in person or in virtual format. Dates and locations are provided when you select your session below. If you have any questions regarding registration, schedules, the language of instruction, or cancellation policies, please consult our FAQ .
Trainers
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
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