Create professional visuals with generative AI and master prompting, style consistency, and business use cases
This training focuses on using generative AI models to create custom images and visual content for artistic or marketing purposes. It combines tool discovery and hands-on practice to produce visuals tailored to different use cases.
Is it for you ?
Designers, creatives, communication professionals, marketing managers, and artists.
Prerequisites
None; artistic sensitivity and an interest in design are a plus.
What You'll Walk Away With
- ✓ Design effective prompts to generate visuals aligned with specific business objectives
- ✓ Produce diverse images (characters, environments, posters) using leading generative AI tools
- ✓ Build consistent and reproducible visual styles across multiple creations
- ✓ Integrate AI-generated visuals into real deliverables (campaigns, mockups, marketing assets)
- ✓ Apply copyright, licensing, and ethical best practices for professional use
Training content
1 Understanding Visual Generative Models
- How does a diffusion model work?
- Differences between Sora, MidJourney, DALL·E, and Stable Diffusion.
- Professional uses by sector:
- Fashion, architecture, advertising, gaming, film, e‑commerce…
- Current limitations: anatomical coherence, text in images, copyright…
2 Structure of a good prompt
- Main subject
- Artistic style (photography, painting, anime, 3D…)
- Lighting, atmosphere, palette
- Composition
- Advanced parameters (ar, stylize…)
3 Practical workshop
- Participants generate their own images through various exercises:
- Create a character
- Create a realistic location
- Create a movie poster
- Transform a simple sentence into an impactful visual
4 Developing a Consistent Visual Style
- Building a cohesive artistic direction
- Using seeds to reproduce a style
- Recreating the same visual identity across multiple images
- “Brand kit” approach with AI
5 Workshop: Create a cohesive series
- Examples:
- 5 visuals for a marketing campaign
- A series of illustrations within the same graphic universe
- Color/style variations
6 Retouching and Integration into Projects
- Selecting the best images
- Quick edits in Photoshop/Canva
- Combining AI with traditional design
- Creating a final visual: poster, carousel, mockup, banner…
7 Copyright, Licensing, and Ethics
- Commercial use of AI images
- Limitations and best practices
- Bias, responsibilities, and respect for copyright
- Which platforms allow what?
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📌 Practical information
Our training sessions are offered in Montreal or Quebec City, in person or in a virtual classroom. Dates and locations are specified when you select your session below. If you have any questions, check out our FAQ.
Trainers
Upcoming information