Price is one of the most powerful levers in a business strategy. Yet, it often remains underestimated or determined intuitively rather than strategically. Even a minor price adjustment can have a direct impact on an organization’s profitability, perceived value, and competitiveness.
In a market marked by competitive pressure, evolving purchasing behaviors, and increasing consumer expectations, businesses must develop pricing strategies tailored to their objectives, target market, and positioning.
This presentation provides a better understanding of the fundamentals of pricing strategy and the various factors that influence pricing decisions. Participants will discover the main pricing approaches, the tactics used in different business contexts, as well as the psychological impact of price on consumers.
Through real-world examples and strategic tools, this presentation helps organizations build more consistent, competitive, and profitable pricing strategies.
Available in-person or remotely, this presentation is intended for businesses looking to maximize revenue while strengthening their market positioning.
Duration
0.5 day
Schedule
See training dates for details
Targeted audience
Managers, entrepreneurs, marketing professionals, business development leads, sales teams, and anyone involved in commercial strategy and organizational profitability.Prerequisite
NoneTrainers
Benefits for Participants
Understand the strategic factors that influence pricing and profitability
Discover different pricing approaches and tactics adapted to various business contexts
Leave with concrete tools to optimize perceived value and maximize revenue
Course architecture
Understanding the fundamentals of pricing strategy
Why pricing directly influences profitability and growth
The links between price, perceived value, and brand positioning
Key internal and external factors influencing pricing decisions
Common mistakes in corporate pricing strategies
Developing a pricing strategy tailored to your objectives
Profit, growth, or market-share-oriented strategies
Understanding the business objectives behind pricing
Adapting your strategy based on market, competition, and lifecycle
Aligning pricing strategy with company positioning
Exploring different pricing approaches
Skimming, penetration, and competitive alignment strategies
Cost-based, value-based, and demand-based approaches
The role of psychological perception in purchasing decisions
Understanding dynamic pricing and its applications
Optimizing revenue through pricing tactics
Discounts, promotions, and bundled offers
Psychological pricing tactics and their impact on the consumer
How to increase perceived value without sacrificing profitability
Measuring and adjusting your pricing strategy based on market performance
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Private or personalized training
Do you have several employees interested in the same training course? Whether in person at your offices or remotely in virtual mode, we offer private training courses tailored to your team's needs. Group rates are available. Contact us for more details or request a quote online.
Request a quote