Why do some products succeed while others fail? As a Product Manager, you are one of the key people responsible for the success of your product!
The demand for new products is increasing dramatically, as are customer expectations, making the role of the product manager more complex.
Developing and launching new products involves more than just a good idea: an optimal management method is essential to prioritize, develop and manage products throughout their life cycle, from definition to launch.
The product manager acts as a conductor in his organization, involved in all phases, from analysis to design, to bring the product to launch and support it throughout its life cycle.
This product manager training provides you with the techniques and tools to perform in this role within your organization, and to apply the best business practices throughout the product life cycle.
Duration
2 days
Schedule
See training dates for details
Regular fee
$965
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$870
Objectives of the training
At the end of this training, participants will be able to apply an optimal product management method in the company.Targeted audience
Product manager (with or without experience), manager involved in product management or product life cycle management methods.Prerequisite
NoneTrainers
Course architecture
In this course you will have the opportunity to apply the three essential phases of product management: strategy, development and marketing, in order to develop your product vision according to customer needs and business objectives
Learning Unit (LU) 1 - How to balance a strategic product plan
At the end of this LU, the participant will be able to manage strategic product envelopes.
At the end of this LU, the participant will be able to manage strategic product envelopes.
The primary role of a product manager is to define, propose, execute and maintain a strategic plan by market and market segment for their product line. The main objective is to prioritize the strategic envelopes and then allocate them while ensuring that they are balanced.
Main knowledge involved
- Product strategic plan
- Market segmentation
- Strategic envelopes
- Weighting criteria
- Prioritization and allocation of envelopes
Learning Unit 2 - How to optimize product development
At the end of this LU, the participant will be able to manage the product lifecycle from a product manager perspective.
At the end of this LU, the participant will be able to manage the product lifecycle from a product manager perspective.
The execution of a product's strategic plan requires very rigorous methods and processes. Product lifecycle management is paramount to orchestrate the expectations of all stakeholders at each stage of the cycle, from idea, through development, launch, growth, maturity and end of life. Moving from each stage to the next requires a formal approval process.
Main knowledge involved
- Product Life Cycle
- Stage Gate process, Scaled Agile, Hybrid mode
- Product roadmap
- Stakeholders at each stage
- Governance and operating mode
Learning Unit 3 - How to successfully commercialize a product
At the end of this LU, the participant will be able to manage the commercialization plan of a product.
The product manager's mandate is to establish, execute and monitor a marketing plan including a comprehensive communication plan. Using best business practices in the implementation of a tactical and optimal strategy is necessary for a successful launch.
The follow-up of this marketing stage will be done with the help of dashboards whose metrics will allow to demonstrate the return on investment of the product in question.
The follow-up of this marketing stage will be done with the help of dashboards whose metrics will allow to demonstrate the return on investment of the product in question.
Main knowledge involved
- Marketing strategy
- Pricing
- Communication plan
- Launch strategy
- Dashboards, KPIs
Learning Unit 4 - The Product Manager and its Toolbox
At the end of this LU, the participant will be able to describe the characteristics of the main software tools.
At the end of this LU, the participant will be able to describe the characteristics of the main software tools.
The product manager is expected to use several software tools to inform and collaborate with stakeholders and share product lifecycle information. Knowledge of expectations is important in selecting and using the various product management software tools.
Main knowledge involved
- Deliverables for stakeholders
- Product management software tools
Learning Unit 5 - The Product Manager: The Leader of Success
At the end of this LU, the participant will be able to explain the role of the product manager in an organization.
It is important for the product manager to understand the professional and personal competencies and skills required to clearly define his/her role and position him/herself in the organization. His or her place in the organization and official title are essential to the credibility and authority needed to manage his or her products.
Main knowledge involved
- Roles and responsibilities
- Professional and personal skills and abilities
- Corporate Designation
Pedagogical details
Training architecture
Case study, team work, exchanges, discussions, synthesis with the trainer, demonstration of software products.
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
2 days
Schedule
See training dates for details
Regular fee
$965
Preferential fee
A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$870
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote