Web strategies

Web strategies

How to properly define your Web strategy

To be effective, a Web strategy (or digital strategy) must establish how to create and/or strengthen your online presence, while remaining consistent with the company's overall strategic vision.

Specifically, a Web strategy defines:

  • the objectives sought (notoreity, market share…)
  • The means for reaching these objectives (Web site traffic, referencing in search engines, presence on social media…)
  • the performance indicators that will allow you to measure whether or not these objectives have been met.

A digital strategy includes all the actions carried out in the context of a company's online life.

Become a Web strategist

We offer several practical and theoretical courses to help you master all aspects of Web marketing:

  • Build a digital strategy
  • Optimize organic referencing in search engines (SEO)
  • Make paid referencing (SEM) profitable with Google Ads
  • Create effective landing pages and newsletters
  • Organize your social media presence
  • Measure the impact of digital actions with Google Analytics

Discover the Webinar presented by Matthieu Casanova, Web Strategy trainer, on the essential tools for finding relevant content ideas.


Training in Web strategies

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