Web strategies

Web strategies

How to properly define your Web strategy

To be effective, a Web strategy (or digital strategy) must establish how to create and/or strengthen your online presence, while remaining consistent with the company's overall strategic vision.

Specifically, a Web strategy defines:

  • the objectives sought (notoreity, market share…)
  • The means for reaching these objectives (Web site traffic, referencing in search engines, presence on social media…)
  • the performance indicators that will allow you to measure whether or not these objectives have been met.

A digital strategy includes all the actions carried out in the context of a company's online life.

Become a Web strategist

We offer several practical and theoretical courses to help you master all aspects of Web marketing:

  • Build a digital strategy
  • Optimize organic referencing in search engines (SEO)
  • Make paid referencing (SEM) profitable with Google Ads
  • Create effective landing pages and newsletters
  • Organize your social media presence
  • Measure the impact of digital actions with Google Analytics

Discover the Webinar presented by Matthieu Casanova, Web Strategy trainer, on the essential tools for finding relevant content ideas.

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