ObjectivesTo provide the knowledge and skills required to understand the challenges of Web ergonomics, structure the contents of a site, define an ergonomic navigation system, visually organize Web pages and understand methods of ergonomic analysis.
Targeted audienceMarketing managers, communication managers, Web site designers, project heads, editorial managers, graphic designers and webmasters.
- Basics of ergonomics: properties of a good interface, ergonomic criteria, evaluating a Web site
- Knowing the user: methods for analyzing user navigation habits
- Product design: content strategy, metrics of success
- Organizing content: information architecture, navigation systems, research properties
- Designing the interface: mock-ups and prototypes, screen templates, constraints, responsive Web design
- Testing methods: AB testing, User Testing, RITE Guerrilla
60% Theory / 40% Practice Acquired skills are tested throughout the semester using workshops, application of notions and concepts addressed during the course.