Frédéric Lucas, an expert in sales growth and the President of Prima Resource, is known for telling business leaders what they need to hear instead of what they want to hear. He is valued for the breadth of his experience, the science that supports his approach, and the predictability of his observations and advice. Prima Resource has helped over 200 companies transform their sales by delivering results in growth, sales profitability, efficiency and the development of sales team members. When Frédéric founded Prima Resource in 2007, it was with the goal of working primarily on the scientific causes of underperformance and outperformance in sales departments.
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