Benoit Laurin

UX Practice Lead at Adviso, Benoit Laurin has over 10 years’ experience in the design and optimization of digital products.

Originating from the world of design, Benoit has held several positions related to digital services with Radio-Canada, including Head of User Experience and Ergonomy and Head of Digital Product Development. Among other things, Benoit can be credited with helping create TOU.TV and revamping the information contained within

Following his years at Radio-Canada, Benoit continued along the strategist path at Québecor Média before joining the Adviso team in 2015. Using his flawless understanding of the entire chain of production, and his sensitivity and awareness of the end user’s needs, Benoit helps clients push their brand, their business and the satisfaction on their online visitors to the top.


New trainer 2016-2017