WE123

Web Page Writing Workshop

Learn how to adapt your writing style for the Web: internet, intranet and social media.

84%

overall satisfaction for this course

?Average calculated from scores obtained from 1430 participants who took this course.
  • Duration 2 days
  • Regular fee 905
  • Preferential fee 815?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory
    course
SUMMARY
DETAILS

Objectives

To become familiar with Web writing techniques that capture the attention of readers, and learn to apply and validate these techniques through practical exercises.

Targeted audience

Communications managers, Webmasters and anyone involved in writing content for a Website.

Prerequisite

Basic knowledge of the Internet and word processing.

Customer Testimonials

A well-structured course full of relevant examples.

Marilyne L. / Assistante de communication, Institut de la Francophonie pour le dév. durable

Content

  • Basic principles of Web writing: orientation, information and action
  • Clarity, visibility and legibility issues
  • The behaviour, needs and expectations of Web surfers (based on eye-tracking studies)
  • Text conciseness and segmentation
  • Classification of pages, navigation and trigger words
  • Managing space on screen
  • Benefits and constraints of using hyperlinks
  • Creating text and layout based on the logic of the service provided
  • Adapting a paper document for Web-based presentation
  • Integrating elements to improve the visual impact of information
  • Editing a document that can be easily optimized for search engines
  • Editing a blog
  • Social media, content curation and editing
  • Neuro-linguistic programming and Web writing
  • Editing for mobile devices: inherent challenges
  • Narrative communication and story-telling
  • Critical reviews of selected web sites and blogs
  • Practical exercises

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    January 23 to January 24 2019

  • Quebec City

    February 18 to February 19 2019 - virtual classroom

  • Montreal

    February 18 to February 19 2019

  • Montreal

    June 12 to June 13 2019

Trainer(s) assigned(s)