WE123

Web Page Writing Workshop

Learn how to adapt your writing style for the Web: internet, intranet and social media.

84%

overall satisfaction for this course

?Average calculated from scores obtained from 1464 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 510
  • Preferential fee 460?
  • Locations
    • Virtual Classroom
  • Laboratory
    course
  • New version

Objectives

Upon completion of this course, participants will be able to apply Web writing methods that generate traffic and attract the attention of readers.

Targeted audience

Communications managers, Webmasters and anyone involved in writing content for a Website.

Prerequisite

Basic knowledge of the Internet and word processing.

Training Details

Content

  • Basic principles of Web writing: orientation, information and action
  • Text concision and structure
  • Rankings, navigation and trigger words
  • User-focused presentation and writing
  • Integration of elements that boost the visual impact of content
  • Writing with referencing (SEO) in mind
  • Social media, editing content and writing
  • Writing for mobile use (challenges)
  • Overview of technical tools for search engine optimization

General Note

Practical exercises and application examples

Customer Testimonials

A well-structured course full of relevant examples.

Marilyne L. / Assistante de communication, Institut de la Francophonie pour le dév. durable

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Virtual Classroom

    October 15 2020 - Virtual Classroom

  • Virtual Classroom

    November 27 2020

Trainer(s) assigned(s)