WE123

Web Page Writing Workshop

Learn how to adapt your writing style for the Web: internet, intranet and social media.

84%

overall satisfaction for this course

?Average calculated from scores obtained from 1464 participants who took this course.
See the training dates
  • Duration 2 days
  • Regular fee 905
  • Preferential fee 815?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory
    course

Objectives

To become familiar with Web writing techniques that capture the attention of readers, and learn to apply and validate these techniques through practical exercises.

Targeted audience

Communications managers, Webmasters and anyone involved in writing content for a Website.

Prerequisite

Basic knowledge of the Internet and word processing.

Training Details

Content

  • Basic principles of Web writing: orientation, information and action
  • Clarity, visibility and legibility issues
  • The behaviour, needs and expectations of Web surfers (based on eye-tracking studies)
  • Text conciseness and segmentation
  • Classification of pages, navigation and trigger words
  • Managing space on screen
  • Benefits and constraints of using hyperlinks
  • Creating text and layout based on the logic of the service provided
  • Adapting a paper document for Web-based presentation
  • Integrating elements to improve the visual impact of information
  • Editing a document that can be easily optimized for search engines
  • Editing a blog
  • Social media, content curation and editing
  • Neuro-linguistic programming and Web writing
  • Editing for mobile devices: inherent challenges
  • Narrative communication and story-telling
  • Critical reviews of selected web sites and blogs
  • Practical exercises

Customer Testimonials

A well-structured course full of relevant examples.

Marilyne L. / Assistante de communication, Institut de la Francophonie pour le dév. durable

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    November 12 to November 13 2019

  • Quebec City

    November 12 to November 13 2019 - Virtual Classroom

  • Montreal

    May 25 to May 26 2020

  • Quebec City

    May 25 to May 26 2020 - Virtual Classroom

Trainer(s) assigned(s)