WE160

Using the Best Strategies and Techniques for Web Marketing

Ensure you have the best plan for maximizing your investments.

84%

overall satisfaction for this course

?Average calculated from scores obtained from 247 participants who took this course.
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal
Parcours

Formation path :

Strategies and Webmarketing Training Paths

View path
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to understand and maximize the proper marketing channels and approaches..

Targeted audience

Marketing and communications managers, Web specialists..

Prerequisite

None.

Customer Testimonials

The course covers different aspects of Web marketing.

Nicolas J. / Intégrateur Web, Openmind Technologies

Content

  • Web marketing: context and definition
  • Building a Web marketing plan
  • Digital media: SEM, Display, programming and social media
  • Content marketing
  • SEO (Search Engine Optimization)
  • Social networks and content
  • Email marketing
  • Marketing automation
  • Tracking and using performance measures to monitor your Web tactics
  • Trends in the digital economy

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    September 21 2018

  • Montreal

    February 6 2019

Trainer(s) assigned(s)

Other course(s) in this category