WE164

Rebuilding or Optimizing a Web Site

Successful Web sites, step by step.

86%

overall satisfaction for this course

?Average calculated from scores obtained from 81 participants who took this course.
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to understand the inherent challenges of successfully managing web site redesign or optimization.

Targeted audience

Anyone involved in web management, marketing and communications.

Prerequisite

Experience with the Internet.

Customer Testimonials

Very complete overview, well-documented and well-presented.

Magalie R. / Directrice des communications, Association des chirurgiens dentistes du Québec

Content

  • Ten best practices to adopt during the strategic planning phase
  • Establishing a sustainable online omnichannel strategy
  • Defining measurable objectives for a web site
  • User search and the design of a user-centered site
  • Integrating feeback and best referencing practices in the redesign
  • Planning for online marketing
  • Architecture and content management for a site
  • Choosing technologies and web suppliers
  • Managing a site redevelopment project
  • Tips for avoiding a silo-based approach to management
  • Optimal Web budget management
  • Planning a web site launch
  • Ongoing site optimization
  • Establishing governance policies for the web site
  • Mobilizing upper management and promoting the strategic importance of a Web site

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    February 19 2019

Trainer(s) assigned(s)