Introduction to content marketing strategies

Discover the basics of content marketing and gain more visibility on the Web!

  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal

Formation path :

Strategies and Webmarketing Training Paths

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To provide the knowledge and skills required to understand the current Web environment and basic content marketing principles. To equip participants with a framework and the essential tools for creating, optimizing and diffusing content as well as measuring and evaluating the implemented initiatives.

Targeted audience

Account or project managers, digital marketing specialists and/or consultants, Web writers and bloggers.




  • Introduction to content marketing and its importance for a brand
  • Tools for identifying user insight
  • Essential elements of a content marketing strategy: content mission, themes and editorial guide
  • Defining objectives and KPI
  • Guidelines for organization and content creation (brand ecosystem, role of platforms, formats)
  • Understanding strategies and channels for diffusing and promoting
  • Framework, tools and metrics for measuring performance
  • Conclusion and thoughts about new content marketing trends


*Unless stated otherwise, all sessions are in French.
  • Quebec City

    May 9 2018

  • Montreal

    May 22 2018

  • Montreal

    September 13 2018

  • Quebec City

    October 2 2018

Trainer(s) assigned(s)

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