We move! Starting September 1st, our QUEBEC CITY training center will be located at 5400, des Galeries Blvd, Suite 500, 5th Floor, Québec (Quebec) G2K 2B4
WE199

Introduction to content marketing strategies

Discover the basics of content marketing and gain more visibility on the Web!

See the training dates
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal

Objectives

To provide the knowledge and skills required to understand the current Web environment and basic content marketing principles. To equip participants with a framework and the essential tools for creating, optimizing and diffusing content as well as measuring and evaluating the implemented initiatives.

Targeted audience

Account or project managers, digital marketing specialists and/or consultants, Web writers and bloggers.

Prerequisite

None.

Training Details

Content

  • Introduction to content marketing and its importance for a brand
  • Tools for identifying user insight
  • Essential elements of a content marketing strategy: content mission, themes and editorial guide
  • Defining objectives and KPI
  • Guidelines for organization and content creation (brand ecosystem, role of platforms, formats)
  • Understanding strategies and channels for diffusing and promoting
  • Framework, tools and metrics for measuring performance
  • Conclusion and thoughts about new content marketing trends

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    October 7 2019

  • Montreal

    May 6 2020

Trainer(s) assigned(s)