Introduction to content marketing strategies

Discover the basics of content marketing and gain more visibility on the Web!

  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal


To provide the knowledge and skills required to understand the current Web environment and basic content marketing principles. To equip participants with a framework and the essential tools for creating, optimizing and diffusing content as well as measuring and evaluating the implemented initiatives.

Targeted audience

Account or project managers, digital marketing specialists and/or consultants, Web writers and bloggers.




  • Introduction to content marketing and its importance for a brand
  • Tools for identifying user insight
  • Essential elements of a content marketing strategy: content mission, themes and editorial guide
  • Defining objectives and KPI
  • Guidelines for organization and content creation (brand ecosystem, role of platforms, formats)
  • Understanding strategies and channels for diffusing and promoting
  • Framework, tools and metrics for measuring performance
  • Conclusion and thoughts about new content marketing trends


*Unless stated otherwise, all sessions are in French.
  • Montreal

    October 7 2019

Trainer(s) assigned(s)