WE187

Google AdWords Essentials

Optimize your campaigns to maximize ROI.

  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory
    course
  • New version
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to optimize an advertising campaign on the AdWords network.

Targeted audience

Webmasters, account managers and marketing directors.

Prerequisite

WE166 course.

Content

  • Advanced key word strategies
  • How to optimize a campaign on a daily basis
  • Advanced strategies (remarketing, audience data, etc.)
  • Overview of other networks and new click purchasing techniques
  • Selecting the proper performance indicators for analysis and optimization
  • Optimization: learn how to make calculated choices

General Note

Please ensure that you have access to a Google Adwords account.

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    February 20 2017

  • Montreal

    March 6 2017

  • Quebec City

    June 9 2017

Trainer(s) assigned(s)

Other course(s) in this category