To provide the knowledge and skills required to optimize an advertising campaign on the AdWords network.
Webmasters, account managers and marketing directors.
- Advanced key word strategies
- How to optimize a campaign on a daily basis
- Advanced strategies (remarketing, audience data, etc.)
- Overview of other networks and new click purchasing techniques
- Selecting the proper performance indicators for analysis and optimization
- Optimization: learn how to make calculated choices
Please ensure that you have access to a Google Adwords account.