Google AdWords: designing, implementing and optimizing campaigns

Carry out your first online marketing campaign and analyze the results.

  • Duration 2 days
  • Regular fee 895
  • Preferential fee 750?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory
  • New version


To provide the knowledge and skills required to integrate a publicity campaign on the Google network.

Targeted audience

Webmasters, account managers, marketing directors and anyone using the Google platform.


Course WE166.


  • Creating a campaign based on a previously existing strategy
  • Defining the campaign architecture
  • Using the Announcements extensions
  • Creating textual and visual advertisements (AdWords)
  • Creating an Excel file for implementing a complex campaign
  • Synchronization in AdWords Editor
  • Overview of the features of Preview Tools
  • Monitoring the results of a campaign
  • Presenting the results
  • Recommending actions to take
  • Optimization techniques
  • Avanced optimization strategies

General Note

Please ensure that you have access to a Google Adwords account.


*Unless stated otherwise, all sessions are in French.
  • Montreal

    February 13 to February 14 2017

  • Quebec City

    March 27 to March 28 2017

  • Montreal

    July 3 to July 4 2017

  • Quebec City

    July 13 to July 14 2017

Trainer(s) assigned(s)

Other course(s) in this category