WE192

Google AdWords: designing, implementing and optimizing campaigns

Carry out your first online marketing campaign and analyze the results.

  • Duration 2 days
  • Regular fee 895
  • Preferential fee 760?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to integrate an ad campaign on the Google network.

Targeted audience

Webmasters, account managers, marketing directors and anyone who uses the Google platform.

Prerequisite

Course WE166.

Content

  • Creating a campaign based on a previously existing strategy
  • Defining the campaign architecture
  • Using the Announcements extensions
  • Creating textual and visual advertisements (AdWords)
  • Creating an Excel file for implementing a complex campaign
  • Synchronization in AdWords Editor
  • Overview of the features of Preview Tools
  • Monitoring the results of a campaign
  • Presenting the results
  • Recommending actions to take
  • Optimization techniques
  • Avanced optimization strategies

General Note

Please ensure that you have an active Google Adwords account.

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    January 8 to January 9 2018

  • Montreal

    January 31 to February 1 2018

Trainer(s) assigned(s)

Other course(s) in this category