To provide the knowledge and skills required to integrate a publicity campaign on the Google network.
Webmasters, account managers, marketing directors and anyone using the Google platform.
- Creating a campaign based on a previously existing strategy
- Defining the campaign architecture
- Using the Announcements extensions
- Creating textual and visual advertisements (AdWords)
- Creating an Excel file for implementing a complex campaign
- Synchronization in AdWords Editor
- Overview of the features of Preview Tools
- Monitoring the results of a campaign
- Presenting the results
- Recommending actions to take
- Optimization techniques
- Avanced optimization strategies
Please ensure that you have access to a Google Adwords account.