WE188

Digital media: Programming and Premium

Plan, deploy and optimize an effective Web campaign.

78%

overall satisfaction for this course

?Average calculated from scores obtained from 4 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to design a web campaign and measure its performance.

Targeted audience

Marketing directors and campaign managers.

Prerequisite

None.

Customer Testimonials

Relevant and updated.

Mélanie R. / Conseillère en communication marketing, TELUQ

Content

  • Introduction to the concepts of programmed purchasing
  • Putting a media campaign into place
  • Understanding the importance of data and the analytical approach
  • Key concepts (audiences, market shares, etc.)
  • Building audiences (1st party, 2nd party, 3rd party)
  • Optimizing a campaign
  • Understanding the players (authorities, platforms, Trading desks, etc.)
  • Evaluating a campaign

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    March 15 2017

  • Quebec City

    April 18 2017

Trainer(s) assigned(s)

Other course(s) in this category