WE167

Social Media: Monitoring and Public Relations

88%

overall satisfaction for this course

?Average calculated from scores obtained from 87 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Top pick
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to analyze discussions on the social media in order to define internal policies for responding to developments that affect your business.

Targeted audience

Webmasters, account executives, marketing and communication managers.

Prerequisite

None.

Customer Testimonials

Very relevant for all people working in the marketing and communications service.

Manon F. / Gestionnaire au marketing, Bombardier produits récréatifs

Content

  • Introduction to social media and the importance of monitoring them
  • The importance of using social media to protect the brand image
  • Developing a monitoring strategy
  • Introduction to monitoring tools
  • Building a dashboard to monitor and record appearances of targeted references in social media
  • Handling negative comments and crises in real time
  • Case studies

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 13 2017

  • Quebec City

    March 30 2017

  • Montreal

    April 20 2017

Trainer(s) assigned(s)

Other course(s) in this category