WE167

Social Media: Monitoring and Public Relations

Stay in tune with what people are saying about your brand and your competitor’s brand.

88%

overall satisfaction for this course

?Average calculated from scores obtained from 90 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Top pick
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

View path
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to analyze conversations on social media in order to define internal policies for responding to developments that affect your business.

Targeted audience

Webmasters, account executives, marketing directors and communication managers.

Prerequisite

None.

Customer Testimonials

Easy to follow. Well-structured.

Isabel P. / Conseillère en communciations internes, Collège Jean-Eudes

Content

  • Introduction to social media and the importance of monitoring it
  • The importance of using social media to protect brand image
  • Developing a monitoring strategy
  • Introduction to monitoring tools
  • Building a dashboard to monitor and record appearances of targeted references in social media
  • Handling negative comments and crises in real time
  • Case studies

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    March 15 2018

  • Montreal

    March 20 2018

Trainer(s) assigned(s)

Other course(s) in this category