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WE201

Social media: community management and monitoring

Maintain conversations with your audience and monitor what is being said about your brand and those of your competitors.

See the training dates
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Quebec City
    • Montreal

Objectives

To provide the knowledge and skills required to host, develop and engage your community while keeping a close eye on conversations about your brand.

Targeted audience

Webmasters, account managers, marketing managers and communication managers.

Prerequisite

None.

Training Details

Content

  • Understanding the different types of social networks
  • The importance of monitoring social media
  • Establishing a social media strategy that fits into other marketing strategies
  • Rules and tactics related to hosting a community on key social media sites (Facebook, Instagram, LinkedIn, YouTube, etc.)
  • Social media performance
  • The basics of managing communities and negative comments
  • Case studies

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    October 15 2019

  • Montreal

    October 21 2019

  • Montreal

    May 11 2020

Trainer(s) assigned(s)