Social media: community management and monitoring

Maintain conversations with your audience and monitor what is being said about your brand and those of your competitors.

See the training dates
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Virtual Classroom
    • Montreal


To provide the knowledge and skills required to host, develop and engage your community while keeping a close eye on conversations about your brand.

Targeted audience

Webmasters, account managers, marketing managers and communication managers.



Training Details


  • Understanding the different types of social networks
  • The importance of monitoring social media
  • Establishing a social media strategy that fits into other marketing strategies
  • Rules and tactics related to hosting a community on key social media sites (Facebook, Instagram, LinkedIn, YouTube, etc.)
  • Social media performance
  • The basics of managing communities and negative comments
  • Case studies

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Virtual Classroom

    September 10 2020

  • Montreal

    October 27 2020

  • Virtual Classroom

    December 8 2020

Trainer(s) assigned(s)