WE201

Social media: community management and monitoring

Maintain conversations with your audience and monitor what is being said about your brand and those of your competitors.

  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal
    • Quebec City
  • New version
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to host, develop and engage your community while keeping a close eye on conversations about your brand.

Targeted audience

Webmasters, account managers, marketing managers and communication managers.

Prerequisite

None.

Content

  • Understanding the different types of social networks
  • The importance of monitoring social media
  • Establishing a social media strategy that fits into other marketing strategies
  • Rules and tactics related to hosting a community on key social media sites (Facebook, Instagram, LinkedIn, YouTube, etc.)
  • Social media performance
  • The basics of managing communities and negative comments
  • Case studies

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    September 25 2018 - CONFIRMED

  • Montreal

    February 11 2019

  • Quebec City

    March 21 2019

Trainer(s) assigned(s)