WE168

Social Media: Building an Online Community

Maximize conversations with consumers!

86%

overall satisfaction for this course

?Average calculated from scores obtained from 207 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Top pick
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to set up and manage an online community in order to build loyalty for a brand.

Targeted audience

Webmasters, account executives, marketing and communication managers.

Prerequisite

None.

Customer Testimonials

This course goes well through social media and pushes research further. The methods and techniques to be used are described in detail.

Laurent D. / Administrateur, Réseaux sociaux et Marketing Web, Vimont Toyota Scion Laval

Content

  • Trends in social media, in Québec and Canada
  • Identifying the various types of contributors to social media
  • Understanding the various types of social networks
  • Establishing a social network strategy that is integrated with other marketing activities
  • Strategies and rules for managing an online community on key social media sites (Facebook, Twitter, YouTube, etc.)
  • Guidelines for managing a community

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    September 13 2017

  • Quebec City

    September 18 2017

  • Quebec City

    March 14 2018

  • Montreal

    March 19 2018

Trainer(s) assigned(s)

Other course(s) in this category