Social Media: Building an Online Community


overall satisfaction for this course

?Average calculated from scores obtained from 179 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Top pick

Formation path :

Strategies and Webmarketing Training Paths

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To provide the knowledge and skills required to set up and manage an online community in order to build loyalty for a brand.

Targeted audience

Webmasters, account executives, marketing and communication managers.



Customer Testimonials

Provides very good basics in order to develop strategies in social media. Overview of several platforms.

Nancy M. / Agente de communication, Ass. pharmaciens des établissements de santé du QC


  • Trends in social media, in Québec and in Canada
  • Identifying the various types of contributors to social media
  • Understanding the various types of social networks
  • Establishing a social network strategy that is integrated with other marketing activities
  • Strategies and rules for managing an online community on the main social media sites (Facebook, Twitter, YouTube, etc.)
  • Guidelines for managing a community


*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 12 2017

  • Quebec City

    March 29 2017

  • Montreal

    April 19 2017

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