WE168

Social Media: Building an Online Community

85%

overall satisfaction for this course

?Average calculated from scores obtained from 179 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Top pick
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to set up and manage an online community in order to build loyalty for a brand.

Targeted audience

Webmasters, account executives, marketing and communication managers.

Prerequisite

None.

Customer Testimonials

Provides very good basics in order to develop strategies in social media. Overview of several platforms.

Nancy M. / Agente de communication, Ass. pharmaciens des établissements de santé du QC

Content

  • Trends in social media, in Québec and in Canada
  • Identifying the various types of contributors to social media
  • Understanding the various types of social networks
  • Establishing a social network strategy that is integrated with other marketing activities
  • Strategies and rules for managing an online community on the main social media sites (Facebook, Twitter, YouTube, etc.)
  • Guidelines for managing a community

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 12 2017

  • Quebec City

    March 29 2017

  • Montreal

    April 19 2017

Trainer(s) assigned(s)

Other course(s) in this category