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Successful Search Engine Optimization through User Experience Improvement

Take advantage of the synergy between the technical, content and popularity aspects of SEO.


overall satisfaction for this course

?Average calculated from scores obtained from 156 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory


To be able to understand the evolution and success factors of SEO, apply presented concepts to your own company, clients and Web site. Become familiar with SEO tools recommended by industry professionals and learn how to use said tools to ensure a viable and sustainable Web presence.

Targeted audience

Account or project managers, directors and those in charge of communications, marketing and e-commerce, Webmasters, Web writers and bloggers.



Training Details


  • The evolution from traditional SEO to Search Experience Optimization
  • SEO pillars: technique, content, popularity
  • Identifying and prioritizing technical optimization elements using a variety of tools
  • Common mistakes and pitfalls to avoid in SEO techniques
  • Understanding the search behaviour of users
  • Defining user needs and interrogations: trend searches, key word searches and other methods
  • Organizing and optimizing Web content
  • Introduction to Web popularity: from social cues to links
  • Evaluating the quality of a link
  • Sustainable winning strategies for gaining popularity
  • Finding, categorizing and developing relationships with key decision-makers and potential partners in your industry
  • Integrating SEO in an Earned, Owned and Paid context

Customer Testimonials

Very detailed and up-to-date training course.

Marie-Pier G. / Chargé de projets, Loto-Québec

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    November 12 2019

  • Quebec City

    November 18 2019

  • Montreal

    May 19 2020

  • Quebec City

    July 6 2020

Trainer(s) assigned(s)