Search Engine Optimization: Improving the User Experience


overall satisfaction for this course

?Average calculated from scores obtained from 96 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory

Formation path :

Strategies and Webmarketing Training Paths

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To be able to apply presented concepts to your own company, clients and Web site AS WELL AS become familiar with SEO tools recommended by industry professionals and learn how to use said tools.

Targeted audience

Account or project managers, directors and those in charge of communications, marketing and e-commerce, Webmasters, Web writers and bloggers.



Customer Testimonials

Provides concrete tools to propulse a multiplatform communications strategy.

Catherine K. / Chargée de projets, Communications numériques, Regroupement des cabinets de courtage d'assurance


  • The evolution from traditional SEO to Search Experience Optimization
  • SEO pillars: technique, content, popularity
  • Identifying and prioritizing technical optimization elements using a variety of tools
  • Common mistakes and pitfalls to avoid in SEO techniques
  • Understanding the search behaviour of users
  • Defining user needs and interrogations: trend searches, key word searches and other methods
  • Organizing and optimizing Web content
  • Introduction to Web popularity: from social cues to links
  • Evaluating the quality of a link
  • Sustainable winning strategies for gaining popularity
  • Building relationships with key decision-makers and potential partners in your industry
  • Integrating SEO in an Earned, Owned and Paid context


*Unless stated otherwise, all sessions are in French.
  • Quebec City

    November 13 2017

  • Montreal

    November 28 2017

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