Successful Search Engine Optimization through User Experience Improvement

Take advantage of the synergy between the technical, content and popularity aspects of SEO.


overall satisfaction for this course

?Average calculated from scores obtained from 132 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory

Formation path :

Strategies and Webmarketing Training Paths

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To be able to understand the evolution and success factors of SEO, apply presented concepts to your own company, clients and Web site. Become familiar with SEO tools recommended by industry professionals and learn how to use said tools to ensure a viable and sustainable Web presence.

Targeted audience

Account or project managers, directors and those in charge of communications, marketing and e-commerce, Webmasters, Web writers and bloggers.



Customer Testimonials

Course clear, simple and supported by examples.

Laetitia P. / Directrice web, Union des producteurs agricoles


  • The evolution from traditional SEO to Search Experience Optimization
  • SEO pillars: technique, content, popularity
  • Identifying and prioritizing technical optimization elements using a variety of tools
  • Common mistakes and pitfalls to avoid in SEO techniques
  • Understanding the search behaviour of users
  • Defining user needs and interrogations: trend searches, key word searches and other methods
  • Organizing and optimizing Web content
  • Introduction to Web popularity: from social cues to links
  • Evaluating the quality of a link
  • Sustainable winning strategies for gaining popularity
  • Finding, categorizing and developing relationships with key decision-makers and potential partners in your industry
  • Integrating SEO in an Earned, Owned and Paid context


*Unless stated otherwise, all sessions are in French.
  • Quebec City

    March 21 2018

  • Montreal

    March 28 2018

  • Quebec City

    October 10 2018

  • Montreal

    October 15 2018

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