Developing a Web Site Optimized for Google

Master the technical aspects of organic referencing in order to attract new customers.


overall satisfaction for this course

?Average calculated from scores obtained from 372 participants who took this course.
  • Duration 1 DAY
  • Regular fee 475
  • Preferential fee 395?
  • Locations
  • Laboratory

Formation path :

Web Interface Development Training Paths

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To provide the knowledge and skills required to prepare your site on a technical level in order to ensure effective referencing by the main search engines, ultimately resulting in enhanced exposure of your business and its products and services on the Internet.

Targeted audience

Anyone responsible for creating or managing a web site.


Knowing how to find information on the Internet and basic knowledge of the HTML language.

Customer Testimonials

Excellent training to review our practices. Practical tools presented and ways to improve our SEO quality.

Simon V. / Coordonnateur, Soutien technologique et Web, Ville de Trois-Rivières


  • Implementing a web site marketing strategy: targeting the audience, choosing keywords, modifying the HTML markup, and checking your ranking
  • Search engines and directories: principles of operation, automatic vs. manual indexing and Web robots
  • How search engines determine rankings: criteria internal and external to the page
  • Improving rankings by exchanging hyperlinks
  • Identifying factors that impede reference linking
  • Tips and techniques for optimizing your site for search engines (SEO)
  • Introduction to Google webmaster tools
  • Creation of XML site plans (originally Google sitemaps) to promote page discovery
  • Other means of promoting a Website

General Note

Techniques for using social media for promoting web sites are covered in Course WE167, and paid referencing are covered in Course WE166.

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