WE101

Developing a Web Site Optimized for Google

88%

overall satisfaction for this course

?Average calculated from scores obtained from 386 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
  • Laboratory
    course
Parcours

Formation path :

Web Interface Development Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to prepare your site sot that it can be efficiently indexed by the principal search engines, in order to improve the exposure of your business and its products and services on the Internet.

Targeted audience

Anyone responsible for creating or managing a web site.

Prerequisite

Knowing how to find information on the Internet and basic knowledge of the HTML language.

Customer Testimonials

Excellent! Excellent trainer!

Liette P. / Chargée de projet informatique et technologique, Université du Québec à Trois-Rivières

Content

  • Implementing a web site marketing strategy: targeting the audience, choosing keywords, modifying the HTML markup, and checking your ranking
  • Search engines and directories: principles of operation, automatic vs. manual indexing and Web robots
  • How the search engines determine rankings: criteria internal and external to the page
  • Improving rankings by exchanging hyperlinks
  • Identifying the factors that impede reference linking
  • Tips and techniques for optimizing your site for search engines (SEO)
  • Introduction to Google webmaster tools
  • Creation of XML site plans (originally Google sitemaps) to promote page discovery
  • Other means of promoting a Website

General Note

Techniques for using social media for promoting web sites are covered in Course WE167, and sponsored links are covered in Course WE166.

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    April 12 2017

Trainer(s) assigned(s)

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