Web Analytics and Google Analytics for Beginners

Optimize your Web site and marketing campaigns using performance indicators.


overall satisfaction for this course

?Average calculated from scores obtained from 314 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Virtual Classroom
  • Laboratory


To provide the knowledge and skills required to recognize the key performance indicators, make decisions based on findings, and configure basic elements of Google Analytics.

Targeted audience

Anyone involved in developing strategies for the Web.



Training Details


  • Definition of Web performance measurement
  • Defining objectives of a web site and performance indicators
  • Introduction to Google Analytics
  • The basic dimensions and metrics of Google Analytics
  • Presentation of Google Analytic’s key reports
  • Setting up Google Analytics
  • Configuring Google Analytics

Customer Testimonials

Perfect balance of theory and practice.

Kétra P. / Conseillère en communication, Collège Montmorency

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Virtual Classroom

    September 8 2020

Trainer(s) assigned(s)