WE155

Web Analytics and Google Analytics for Beginners

80%

overall satisfaction for this course

?Average calculated from scores obtained from 230 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

View path
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to recognize the key performance indicators, to take decisions based on the findings, and to configure basic elements of Google Analytics.

Targeted audience

Anyone involved in developing strategies for the Web.

Prerequisite

None.

Customer Testimonials

Good introduction to the subject matter in order to familiarize yourself with GA.

François V. / Éditeur Web, Reader's Digest

Content

  • Definition of Web performance measurement
  • Defining the objectives of a web site and the relevant performance indicators
  • Introduction to Google Analytics
  • The basic dimensions and metrics of Google Analytics
  • Setting up Google Analytics
  • Configuring Google Analytics

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    April 11 2017

  • Quebec City

    June 15 2017

Trainer(s) assigned(s)

Other course(s) in this category