WE155

Web Analytics and Google Analytics for Beginners

Optimize your Web site and marketing campaigns using performance indicators.

79%

overall satisfaction for this course

?Average calculated from scores obtained from 263 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to recognize the key performance indicators, make decisions based on findings, and configure basic elements of Google Analytics.

Targeted audience

Anyone involved in developing strategies for the Web.

Prerequisite

None.

Customer Testimonials

Complete overview, oriented on the autonomy of the participants.

Martin B. / Rédacteur en chef, Médiafilm

Content

  • Definition of Web performance measurement
  • Defining objectives of a web site and performance indicators
  • Introduction to Google Analytics
  • The basic dimensions and metrics of Google Analytics
  • Presentation of Google Analytic’s key reports
  • Setting up Google Analytics
  • Configuring Google Analytics

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 17 2018

  • Quebec City

    February 16 2018

  • Montreal

    April 13 2018

Trainer(s) assigned(s)

Other course(s) in this category