Google Analytics: Implementation, Configuration and Interpretation

Assess your Web tactics in order to better understand, analyze and segment.


overall satisfaction for this course

?Average calculated from scores obtained from 240 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Virtual Classroom
  • Laboratory


To provide the knowledge and skills required to interpret, analyze and visualize data in Google Analytics and effectively implement and configure its use.

Targeted audience

Webmasters, account executives and marketing managers.


Knowledge of Google Analytics (Course WE155).

Special Note

Training Details


  • Managing accounts, configuring profiles and filters
  • Configuring funnels and goal conversions
  • Multi-channel measurement campaigns
  • Analyzing conversions and transactions
  • Configuration for a transactional site
  • Advanced segmentation and the use of custom variables
  • Using regular expressions
  • Analyzing usage by social media and mobile devices
  • Survey of new features
  • The Google Tag Manager
  • Overview of Universal Analytics

General Note

Please ensure that you have access to a Google Analytics account.

Customer Testimonials

Filled with relevant information.

Kevin C. / Marchandiseur Web, Groupe BMR. inc.

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Virtual Classroom

    November 3 2020

Trainer(s) assigned(s)