WE161

Google Analytics: Implementation, Configuration and Interpretation

Assess your Web tactics in order to better understand, analyze and segment.

76%

overall satisfaction for this course

?Average calculated from scores obtained from 219 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to interpret, analyze and visualize data in Google Analytics and effectively implement and configure its use.

Targeted audience

Webmasters, account executives and marketing managers.

Prerequisite

Knowledge of Google Analytics (Course WE155).

Special Note

Customer Testimonials

Good overview of the tool.

Simon V. / Coordonnateur, Soutien technologique et Web, Ville de Trois-Rivières

Content

  • Managing accounts, configuring profiles and filters
  • Configuring funnels and goal conversions
  • Multi-channel measurement campaigns
  • Analyzing conversions and transactions
  • Configuration for a transactional site
  • Advanced segmentation and the use of custom variables
  • Using regular expressions
  • Analyzing usage by social media and mobile devices
  • Survey of new features
  • The Google Tag Manager
  • Overview of Universal Analytics

General Note

Please ensure that you have access to a Google Analytics account.

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 19 2018

  • Quebec City

    February 12 2018

  • Montreal

    June 1 2018

Trainer(s) assigned(s)

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