WE161

Google Analytics: Implementation, Configuration and Interpretation

76%

overall satisfaction for this course

?Average calculated from scores obtained from 201 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to interpret, analyze and visualize data from Google Analytics, and to effectively implement and configure its use.

Targeted audience

Webmasters, account executives and marketing managers.

Prerequisite

Knowledge of Google Analytics (Course WE155).

Special Note

Customer Testimonials

Excellent training on more specific and sophisticated techniques.

Sonia E. / Adjointe Marketing, Incursion Voyages

Content

  • Managing accounts, configuring profiles and filters
  • Configuring funnels and goal conversions
  • Multi-channel measurement campaigns
  • Analyzing conversions and transactions
  • Configuration for a transactional site
  • Advanced segmentation and the use of custom variables
  • Using regular expressions
  • Analyzing usage by social media and mobile devices
  • Survey of new features
  • The Google Tag Manager
  • Introduction to Universal Analytics

General Note

Please ensure that you have access a Google Analytics account.

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 9 2017

  • Montreal

    April 3 2017

  • Quebec City

    May 8 2017

Trainer(s) assigned(s)

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